The electronic age has dramatically altered the terms of trade for intellectual goods. How valuable is the product you are developing - and how do you plan to generate revenue from it in the future? Paul Goldstein, Professor of Law at Stanford University, provides a comprehensible framework for current intellectual property law and the prospects for its modification in the United States and the world. He also discusses the cause and effect of intellectual property losses as well as the influence of law on product value.
"Great Information but Poor Audio"
Meet Michael Seeley, defender of artists' rights, take-no-prisoners intellectual property litigator, and a man on the brink of personal and career collapse. So when United Pictures virtually demands that he fly out to Hollywood to confirm legally that they own the rights to their corporate cash-cow franchise of Spykiller films, he has little choice but to comply.
Forced out of his high-powered Manhattan law firm and stuck in a dead-end solo practice, Michael Seeley cannot say no when his estranged brother flies in from California to beg him to take over his company's lawsuit for patent infringement of its AIDS vaccine after the apparent suicide death of the lead trial lawyer.
"First Chair Courtroom Whodunnit!"
This month's issue includes three complete articles: ""The Wisdom of Deliberate Mistakes," "Avatar Based Marketing," and "Profiting from the Long Tail." Plus, you'll hear OnPoint summaries of three articles: "Eager Sellers and Stony Buyers: Understanding the Psychology of New Product Adoption," "Leadership Run Amok: The Destructive Potential of Overachievers," and "Off Sites That Work." Finally, there are Executive Summaries of the three remaining articles.