The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.
"Excellent overview on marketing"
Scared of fluffing your lines? Worried about drying up? It's perfectly natural to be nervous before making a presentation. This helpful audiobook will reduce the anxiety and make any speech more effective. In just 30 minutes it will take you through every aspect of the all-important preparation of your presentation, so that you can be confident in front of any audience. Learn how to research your subject thoroughly and efficiently, speak eloquently and concisely on any subject, and more.
Managers are under increasing pressure to get results and may feel they need all the help they can get. they are responsible for achieving results through other people. employees must not only be able to do what managers want them to do, they must want to do so. Completely revised and updated, this third edition continues to illustrate how to inspire individuals or teams to develop, appraise and empower to get the very best results.
Successful Time Management offers practical guidelines to help anyone review and assess their own time management and then adopt new practices to enable them to work efficiently and effectively. In business, the increasing pressure to achieve makes time management a vital skill. it is necessary to be able to work efficiently and effectively to ensure that one’s desired results are achieved - both in one’s job, and in one’s career.