In 1983, Muhammad Yunus established Grameen, a bank devoted to providing the poorest of Bangladesh with miniscule loans. Believing that credit is a basic human right, not the privilege of a few, Yunus aimed to support that spark of personal initiative and enterprise by which the poor might lift themselves out of poverty forever. Grameen Bank now provides over $2.5 billion in micro-loans to more than two million families in rural Bangladesh.
"Will change the way you think about the economics."
Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.
While free markets have brought positive change, traditional capitalism cannot solve problems of inequality and poverty because of its view of people as solely profit-driven. In fact, humans have other drives and passions, including spiritual, social, and altruistic.