Entrepreneurs are well advised to embody good business ethics when launching new endeavors. There is a reason why university courses on business include ethics lessons. Not having good ethics does little more than set the stage for getting into a great deal of trouble when dealing with customers, clients, and partners. Businesses run in an unethical manner do not last. Their success is almost always short lived. In time unethical behavior catches up with you and destroys the business you have established.