You think you have a winning strategy. But do you? Executives are bombarded with best-selling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win - or forget about a sustainable competitive advantage altogether?
"great practical overview of strategy literature"
Martin Reeves and Mike Deimler, partners at the Boston Consulting Group, report on how, in a world of constant change, the spoils go to the nimble.
Company life spans are shrinking in the face of an increasingly complex business environment. Natural ecosystems hold lessons about adaptation and robustness.