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Martha Rogers, PhD

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  • Extreme Trust: Honesty as a Competitive Advantage | Don Peppers,Martha Rogers, PhD

    Extreme Trust: Honesty as a Competitive Advantage

    • UNABRIDGED (9 hrs and 15 mins)
    • By Don Peppers, Martha Rogers, PhD
    • Narrated By Don Peppers, Martha Rogers, PhD
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    In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

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