Create an irresistible "Positioning Statement" that will make everyone want to know more about you! The cliche "You never get a second chance to make a first impression" is absolutely right. And the way you answer the question, "What do you do for a living?" usually determines whether or not people will want to listen to what you have to say. Here's how to get them engaged immediately.
"Great information on making first impressions"
Learn the techniques to connect with any kind of audience. Let the expert authors from FT Press, including Jerry Weissman, teach you the strategies to deliver the most effective presentations.
How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success - in products, services, and in your own career! At the 1964 New York World’s Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure - but it was not for lack of trying on AT&T’s part.