Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human - and more effective.
Written for the complicated and quirky world of associations and membership organizations, Open Community is about how associations can - and why they should - build community online. Grant and Dreyer provide a practical analysis of the strategic, structural, and cultural issues membership organizations face when using social media to build community.