The narrator pledges to donate 50% of his proceeds to The Royal British Legion Poppy Day Appeal - please support. The Fourth of August  was the day that Britain entered into World War One. This poem by Laurence Binyon reminds the British public of their heroic past, and that the travails that lie ahead are justified by the righteous cause, and by following in the footsteps of those who fought before they will vanquish the foe.
"The War Begins. A Call To Arms"