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Kit Yarrow

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  • Decoding the New Consumer Mind: How and Why We Shop and Buy | Kit Yarrow

    Decoding the New Consumer Mind: How and Why We Shop and Buy

    • UNABRIDGED (6 hrs and 23 mins)
    • By Kit Yarrow
    • Narrated By Ann Osmond
    Overall
    (84)
    Performance
    (69)
    Story
    (68)

    A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

    Greg Freeman says: "Great book"
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