In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
"No Trade-Offs for Reading Trade-Off"
Authors Vivek Ranadive and Kevin Maney explore the world of human mastery and show how the ability to anticipate events before they occur can revolutionize business and offer a competitive edge in the marketplace.
"Great research but nothing special"