Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.
Michael J. Silverstein, a senior partner in the Boston Consulting Group's Chicago office, and Kate Sayre, a partner in the BCG's New York office, write about how women are being ignored and underestimated even though they are the largest market opportunity in the world.