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John J. Wall

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  • B2B Marketing Confessions | John J. Wall

    B2B Marketing Confessions

    • UNABRIDGED (5 hrs and 13 mins)
    • By John J. Wall
    • Narrated By John J. Wall
    • Whispersync for Voice-ready
    Overall
    (10)
    Performance
    (9)
    Story
    (9)

    What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!

    Julie Turner says: "difficult to listen to"
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