In the first half of the 21st century, giving to family and community foundations alone will be ten times in today's dollars what it was throughout the entire 20th century. Yet despite tremendous innovation in the social sector, philanthropy's natural state is under-performance. Not since Andrew Carnegie wrote The Gospel of Wealth has a book been written that provides practical guidance for donors to get the most impact from their giving.
"Great content...extremely dull narration."
Private foundations have been the dynamo of social change since their invention at the beginning of the last century. Yet just over 10 percent of the public knows they even exist; and for those who are aware of them, as well as even those who seek grants from them, their internal workings remain a complete mystery