Mary Kay Inc. is one of the best-run and most successful companies in the world. With his unlimited access to its employees and management, Jim Underwood provides insights into a unique and extraordinarily successful business, one founded upon a simple set of powerful principles. These principles have influenced the lives of hundreds of thousands of employees worldwide, and can be applied to the improvement of companies at any size.
Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence for Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process.
Mary Kay Ash a mis sur pied l'une des entreprises les plus admirées en Amérique.