Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening.
Competing in a Flat World isn't just theory; it's based on the extraordinary experience of Li and Fung, the world's largest sourcing company and today's pre-eminent example of a "flat world" business. Together with top Wharton professor, consultant, and author Jerry Wind, Li and Fung executives Victor and William Fung show how to redesign your business to succeed in this radically new era.
This book is about getting better at making sense of the world so you can make decisions that respond to reality, not some obsolete model of reality. Drawing on the latest neuroscientific research and their experience with corporate transformations, Jerry Wind and Colin Crook explain how your mental models stand between you and reality, distorting all your perceptions, and how they create both limits and opportunities.