Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.
"Best Strategy Book on Earth"
Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.
"Still relevant and slightly confusing"
Philip Lay, Todd Hewlin, and Geoffrey Moore, managing directors at the strategy consulting firm TCG Advisors, offer advice on how to make the sale to companies that are slashing their budgets.