From the moment these two players took the court on opposing sides, they engaged in a fierce physical and psychological battle. Their uncommonly competitive relationship came to symbolize the most compelling rivalry in the NBA. These were the basketball epics of the 1980s - Celtics vs Lakers, East vs West, physical vs finesse, Old School vs Showtime, even white vs black. Each pushed the other to greatness - together Bird and Johnson collected eight NBA Championships and six MVP awards.
"BIRD AND MAGIC"
Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday's to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity.
"Fascinating, enlightening and inspiring"