Don Katz discusses the history and marketing strategies of Nike as detailed in his book Just Do It: The Nike Spirit in the Corporate World.
"i tricked into thinking I bought a book"
Days before they left Newark, New Jersey, to begin their two and half month trek to the summit of Mount Everest, climbers Joe Hughes and Liz Pace sat down to talk with Audible founder and CEO Don Katz. In this conversation, Joe and Liz talk about why they are attempting to climb the world's tallest and most dangerous peak, how they've been preparing mentally and physically for the journey, and why they have dedicated much of this amazing adventure to children.
"The Everest Trip series"