It takes just two things for powerful marketing. First of all you need to know how to turn your digital presence into something useful, like leads or customers. To do this you need a digital sales funnel in place from top to bottom.
"Amazing, Simple and to the point"
Brilliant but troubled historian John Washington returns to his hometown of Chaneysville, Pennsylvania—just north of the Mason-Dixon Line—to learn more about the death of his father. Washington discovers that his father was researching a mystery of his own: why 13 escaped slaves reached freedom in Chaneysville only to die there, for reasons forgotten or never known at all.
"He said, she said, I said."
Have you ever been reminded to take off your coat indoors or you won’t "feel the benefit" when you leave? That what you need to cool down is a nice cup of tea? And that you have to let that red wine breathe to improve its taste? Tackling the facts we all think we know, one-by-one, award-winning science writer David Bradley’s clear and witty writing examines the science behind the statements to reveal why what you thought was right…is wrong.
Philadelphia's South Street is a world of contradiction. The hardscrabble neighborhood is filled with prostitutes and gangsters; Working stiffs mingle with winos at Lightnin' Ed's bar. But the streetwalkers are nearing retirement, the gangsters are unemployed, and a community is thriving in and around a place written off by officials and politicians as blighted. Black poet Adlai Stevenson Brown makes his way to South Street in search of authenticity in the form of a neighborhood to save.
Bradley R. Staats, an assistant professor at the University of North Carolina’s Kenan-Flagler Business School, and David M. Upton, a professor of operations management at the University of Oxford’s Said Business School, report on how the “Toyota” principles can also be effective in operations involving judgment and expertise.