Worthless, Impossible, and Stupid is about how enterprising individuals see hidden value in situations where others do not, use that perception to develop products and services that people initially don't think they want, and ultimately go on to realize extraordinary value for themselves, their customers, and society as a whole. Amazingly, this process repeats itself in one form or another countless times a day all over the world.
Daniel J. Isenberg, a professor of management practice at Babson College, writes that – to ignite venture creation and growth, governments need to create an ecosystem that sustains entrepreneurs.
Companies should globalize from the moment they go into business, but first - there are obstacles that must be overcome.
We have all seen how repetition of a particular statement or idea tends to lend it legitimacy - the so-called “truth effect.” This effect is likely strengthened when the assertion is made in a serious context by intelligent people with authority. Consider the idea, increasingly an assumption of fact, that “startups create jobs.”