This month's issue includes three complete articles: ""The Wisdom of Deliberate Mistakes," "Avatar Based Marketing," and "Profiting from the Long Tail." Plus, you'll hear OnPoint summaries of three articles: "Eager Sellers and Stony Buyers: Understanding the Psychology of New Product Adoption," "Leadership Run Amok: The Destructive Potential of Overachievers," and "Off Sites That Work." Finally, there are Executive Summaries of the three remaining articles.
In a short article from "Forethought", Daniel Goldstein offers some advice on getting an unrecognized brand to be known. Then, there are two full-length articles that take a look at specific management challenges. In "Leading Clever People", authors Rob Goffee and Gareth Jones offer some tips on how to lead your most creative employees, especially when they're the types who don't want to be lead.