Kick starting a business online comes with its own challenges. On major challenge is to promote what you have to your target audience. However, this has been made easy with process of crowdfunding. Gone are the days of guess work; business owners can now execute a specific plan of action. It can give small business a boost so that that they can focus on the competition rather than get distracted by cash flow issues; therefore, in embracing crowdfunding it would be in your interest to explore the other benefits.