Showing results by author "Bill Birchard" in All Categories

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Learn how to harness your innate drive for quick mental escapes and use that urge to quiet your thoughts from within. Proving that meditation is both physically and emotionally healthful, Nichol and Birchard show you how to meditate whenever you have a solitary minute or more - on the walk from the parking lot to the office, while waiting in line, while on hold on the phone.