Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening.
The election of Barack Obama as president of the United States was surely one of the least likely and most riveting stories of our time. But all of us - and especially businesspeople - have much to learn from the way Obama won his victory. This brief, important book spells out the lessons of the campaign and illustrates them with examples of successful companies that have used similar strategies and tactics.
"Worth the time (and money)"
Put crowd-source marketing to work-and magnify the impact of your marketing efforts with the authenticity and power of real customers! Procter & Gamble is in the business of turning out consumer products by the barrelful. But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers-for its own product divisions and other organizations as well.
How can you develop plans for marketing that really work? Let the expert authors from FT Press, including Brian Solis and Robert Brunner, present lessons for marketing success.
Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. We Are Smarter Than Me is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works and what doesn't.
"Better audio's on the market"
It's time to join Social Nation and prosper! This audiobook will show you, as an employee, customer, or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The audiobook provides a social assessment for leaders, managers, and employees to scientifically evaluate your individual social skills and competencies.
Use crowdsourcing to create marketable new products and content-and blow away your traditional competitors! When communities help manufacture companies' products or content, the advantages over traditional business models are huge. At iStock, for instance, contributors create the product and deliver it in market-ready format. With little inventory expense or traditional overhead, the company can price the product far below old-model competitors.
Online Social Networking is a reality. The millions of people who have a Facebook or MySpace page, or anyone who uses Wikipedia or Google, knows this. But for today’s companies, the question remains, how can we profit from the crowds who are swarming all over the internet?
Innovate: You hear the word, but what does it mean and how can you do it? Let the expert authors from FT Press, including Jim Champy and Robert Brunner, not only define innovation, but teach you how to succeed at it.
The booming growth of machine learning and artificial intelligence (AI), like most transformational technologies, is both exciting and scary. It’s exciting to consider all the ways our lives may improve, from managing our calendars to making medical diagnoses, but it’s scary to consider the social and personal implications — and particularly the implications for our careers.