Most leaders know that a winning, engaged culture is the key to attracting top talent and customers. Yet, it remains elusive how exactly to create this ideal workplace one where everyone from the front lines to the board room knows the company's values and feels comfortable and empowered to act on them. Based on Ann Rhoades years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive.
Human resource maven Ann Rhoades believes that a company's outward culture is a direct reflection of its internal character, its people. In recent years employees and employers have had a rough time navigating and maintaining emotional and operational roles. Ann shares the principles she's developed leading initiatives at companies such as Juniper Networks and Jet Blue, and guides us through six steps to understanding and invigorating your company's culture from the inside out.