Showing results by author "Andy Bailey" in All Categories

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken, and blatantly false myths that abound in the branding arena. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding...it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Andy Bailey knows entrepreneurs. Now the founder of Petra Coach, he started his career as an entrepreneur, founding NationLink Wireless while still in college. After burning the candle at both ends for years, however, Andy realized that he was working "for" his job, not "on" his business. He began searching for ways to achieve his ultimate entrepreneurial dream and began implementing a specific methodology based on the "Rockefeller Habits".

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena.

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