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Alexander Hiam

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  • Marketing for Dummies, Second Edition | Alexander Hiam

    Marketing for Dummies, Second Edition

    • ABRIDGED (3 hrs and 6 mins)
    • By Alexander Hiam
    • Narrated By Brett Barry
    Overall
    (34)
    Performance
    (16)
    Story
    (16)

    Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.

  • The Portable M.B.A. in Marketing | Alexander Hiam,Charles D. Schewe

    The Portable M.B.A. in Marketing

    • ABRIDGED (5 hrs and 24 mins)
    • By Alexander Hiam, Charles D. Schewe
    • Narrated By Mario Machado
    Overall
    (19)
    Performance
    (5)
    Story
    (5)

    The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.

    Daniel says: "Some good material, but dated and boring"
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