An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
"Perseverance is key!"
Wes Miller grew up in the shadow of the Atlantic Coast Conference, college basketball's most powerful league. But as a high school senior, none of those elite programs offered him a scholarship - they thought he was too small and too slow. After a year at a mid-major program, he chose to attend North Carolina without a basketball scholarship. Over the next four years, Miller's hard work resulted in a major role on the Carolina team. He earned a starting spot as a junior, displacing more highly touted players. He began his senior year with a mission - to chronicle all aspects of his final season in Chapel Hill.
From 1971 to his retirement in 2011, Woody Durham was the "Voice of the Tar Heels," the radio play-by-play man for the University of North Carolina at Chapel Hill. In this autobiography, Woody takes the reader on a nostalgic stroll down memory lane - from his descriptions of a sleepy Franklin Street in Chapel Hill and the days of football legend Choo Choo Justice to the enormous changes in college sports and how they are covered to his dozens of behind-the-scenes stories about the coaches and players he worked with during his tenure.