Showing titles in Computers & Technology

Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment.

The topic of security culture is mysterious and confusing to most leaders. But it doesn't have to be. In The Security Culture Playbook, Perry Carpenter and Kai Roer deliver experience-driven, actionable insights into how to transform your organization's security culture and reduce human risk at every level. This book exposes the gaps in how organizations have traditionally approached human risk, and it provides security and business executives with the necessary information and tools needed to understand, measure, and improve facets of security culture across the organization.

Work with data like a pro using this guide that breaks down how to organize, apply, and most importantly, understand what you are analyzing in order to become a true data ninja.

Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts. At the center of this growing movement has been award-winning inventor and biomimetic entrepreneur Jay Harman.

Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.

Steven Levy's classic book traces the exploits of the computer revolution's original hackers - those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.

Part memoir, part searing revelation, Seen Yet Unseen takes listeners behind the scenes of some of the world’s biggest tech companies and exposes the way their exclusion of and, at times, hostility toward Black women have lasting impacts on the technology we use every day.

Join journalist Barry Werth as he pulls back the curtain on Vertex, a start-up pharmaceutical company, and witness firsthand the intense drama being played out in the pioneering and hugely profitable field of drug research. Founded by Joshua Boger, a dynamic Harvard- and Merck-trained scientific whiz kid, Vertex is dedicated to designing - atom by atom - both a new life-saving immunosuppressant drug and a drug to combat the virus that causes AIDS.

Physical infrastructure in the United States is crumbling. The American Society of Civil Engineers has, in its latest report, given American roads and bridges a grade of D and C+, respectively, and has described roughly 65,000 bridges in the United States as 'structurally deficient'. This crisis - and one need look no further than the I-35W bridge collapse in Minnesota to see that it is indeed a crisis - shows little sign of abating short of a massive change in attitude amongst politicians and the American public.

Generative AI is our future, and with this action-filled guidebook, you can lift your organization to the next level.

In Data and Goliath, Schneier reveals the full extent of surveillance, censorship, and propaganda in society today, examining the risks of cybercrime, cyberterrorism, and cyberwar. He shares technological, legal, and social solutions that can help shape a more equal, private, and secure world. This is an audiobook to which everyone with an Internet connection - or bank account or smart device or car, for that matter - needs to listen.

Embark on your journey to Microsoft Azure expertise with "Microsoft Certified Azure Administrator: The Ultimate Guide to Practice Test Questions, Answers, and Master the Associate Exam" – a definitive resource for mastering the Azure Administrator certification, enriched with real-world insights and extensive practice materials.

From the New York Times best-selling author of Rocket Men and the award-winning biographer of Thomas Paine comes the first complete history of the Atomic Age, a brilliant, magisterial account of the men and women who uncovered the secrets of the nucleus, brought its power to America, and ignited the 20th century.

We are entering a new technological age in which artificial intelligence and immersive media will transform society at all levels. If managed well, this could unleash a new age of abundance. If managed poorly, this technological revolution could easily go astray, deeply compromising our privacy, autonomy, agency, and even our humanity. In Our Next Reality, two industry veterans provide a data-driven debate on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and gives guidance on how to aim for the best future we can.

How we ultimately gained the American Customary System, the last traditional system in the world, and how Gunter's chain indelibly imprinted its dimensions on the land, on cities, and on our culture from coast to coast is both an exciting human and intellectual drama and one of the great untold stories in American history. Sagely argued and beautifully written, Measuring America offers readers nothing less than the opportunity to see America's history, and our democracy, in a brilliant new light.

No one noticed when capitalism died. Perhaps we were too distracted by the implosion of global finance, or the rise of populism, or the demise of the planet - or all of those cute cats on Instagram. But gradually, quietly, a yet more exploitative new system has taken hold: techno-feudalism. Crafted in the form of a letter to his late father, who first taught him about the power of new technologies to shape human history, Yanis Varoufakis explains how Big Tech has effected an invisible but fundamental transformation in all our lives.

In this disquieting cyber thriller, Joseph Menn takes readers into the murky hacker underground, traveling the globe from San Francisco to Costa Rica and London to Russia. His guides are California surfer and computer whiz Barrett Lyon and a fearless British high-tech agent. Through these heroes, Menn shows the evolution of cyber-crime from small-time thieving to sophisticated, organized gangs, who began by attacking corporate websites but increasingly steal financial data from consumers.

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.

Timepieces have long accompanied us on our travels, from the depths of the oceans to the summit of Everest, the ice of the arctic to the sands of the deserts, outer space to the surface of the moon. The watch has sculpted the social and economic development of modern society; it is an object that, when disassembled, can give us new insights both into the motivations of inventors and craftsmen of the past, and, into the lives of the people who treasured them.