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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

What starts as an emergence of a new virus quickly turns into Mother Nature’s ultimate population control. While attending a seminar at the Ambassador Hotel, Ava Mason is unknowingly exposed to a carrier of a highly contagious virus. The next morning, she wakes to a steady pounding on her door. Within minutes, her home is stormed and she and her three children are apprehended, placed in a van and taken away. They are told nothing. No one is. Ava, her children, and others are brought to the Ambassador and sealed in.

From the acclaimed author of Infected comes an epic and exhilarating story of humanity’s secret battle against a horrific enemy. Across America, a mysterious pathogen transforms ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda. The human race fights back, yet after every battle the disease responds, adapts, using sophisticated strategies and brilliant ruses to fool its pursuers. The only possible explanation: The epidemic is driven not by evolution but by some malevolent intelligence.

Is someone else's problem your problem? If, like so many others, you've lost sight of your own life in the drama of tending to a loved one’s self-destructive behavior, you may be codependent—and you may find yourself in this book. With personal reflections, exercises, and instructive stories drawn from Beattie’s own life and the lives of those she’s counseled, Codependent No More helps you break old patterns and maintain healthy boundaries, and offers a clear and achievable path to healing, hope, freedom, and happiness.

During the Second Great Depression, 24-year-old Orissa Penwell is forced to drop out of college when she is no longer able to pay for classes. Unable to find a job, she moves in with her aunt in Indianapolis. Down on her luck, Orissa doesn't think she can go any lower. She couldn't be more wrong.

Award-winning organizational advisor Anese Cavanaugh reveals the secrets of IEP - Intentional Energetic Presence - for transforming your workplace and your life. The key to any company's success lies in its culture. This game-changing guide shows you how to shape and revitalize this culture - by setting the tone, engaging the team, and creating a dynamic working environment that encourages growth, productivity, and innovation.

Spanning the years 1900 to 1977, The Covenant of Water is set in Kerala, on South India’s Malabar Coast, and follows three generations of a family that suffers a peculiar affliction: in every generation, at least one person dies by drowning—and in Kerala, water is everywhere. At the turn of the century, a twelve-year-old girl from Kerala’s long-existing Christian community, grieving the death of her father, is sent by boat to her wedding, where she will meet her forty-year-old husband for the first time.

In Contagious Culture, Anese Cavanaugh proved that it's possible to create an energized and engaged organizational culture that spreads from person to person. Now, in Contagious You, she hones in on the individual, showing us how each of us is contagious in our own way and stressing the importance of leading with intention to achieve positive results. 

This is the way the world ends. Not with a bang but a scream. In the remote mountains of Northern Alaska, Dr. Riley Middleton and her team of archeologists discover a burial site containing mummified remains dating to the last ice age. None of them notice the warning carved into the entrance or realize that the tomb had been deliberately sealed from the outside until they’ve already released a virus that turns ordinary people into murderous monsters. But there’s something even more terrifying inside...something ancient...something unspeakably evil.

From the international bestselling author of The Cursed Thief and The Blood King comes a harrowing thrill ride through an apocalyptic New York City! My name is Frank Moon, and I’m surrounded by death. Until today, I thought I’d seen everything in my time as a cop. Nope, not even close. Believe it or not, a meteor just landed in Central Park! The damn thing brought along a hellish radiation too. The strobing red emission has altered the genetic code of the people who witnessed it enter Earth’s atmosphere. Lucky for me, I was too busy binge-watching my favorite TV show or I would’ve ...

It can come in waves - like tidal waves. It changes societies. It disrupts life. It ends lives. As far back as 3000 B.C.E. (the Bronze Age), plagues have stricken mankind. COVID-19 is just the latest example, but history shows that life continues. It shows that knowledge and social cooperation can save lives. Viruses are neither alive nor dead and are the closest thing we have to zombies. Their only known function is to replicate themselves, which can have devastating consequences on their hosts.

In Contagious Faith, best-selling author and teacher Mark Mittelberg introduces five approaches to evangelism and helps you determine which of them fit best with your unique personality and style. He also explains in a down-to-earth fashion several key skills that will help you talk about Jesus effectively, illustrating his message with real-life accounts of ordinary believers who applied these principles for extraordinary impact.

A riveting paranormal romance, the Fluorescence series is engaging and unabashed - a coming-of-age urban fantasy unlike any other. The fire has been started and things have changed for the Fluorescent Ones. Brian is fighting to keep the seams of a once stable life from unraveling as a massive turn of events thrusts him into chaos. The Saviors had a terrible secret in store, and now he and the others must make decisions that will impact their future forever.

The most fatal virus known to science, rabies kills nearly 100 percent of its victims once the infection takes root in the brain. From Greek myths to zombie flicks, from the laboratory heroics of Louis Pasteur to the contemporary search for a lifesaving treatment, Rabid is a fresh, fascinating, and often wildly entertaining look at one of mankind’s oldest and most fearsome foes.

After 25 years at the Late Night desk, Conan realized that the only people at his holiday party are the men and women who work for him. Over the years and despite thousands of interviews, Conan has never made a real and lasting friendship with any of his celebrity guests. So, he started a podcast to do just that. Deeper, unboundedly playful, and free from FCC regulations, Conan O’Brien Needs a Friend is a weekly opportunity for Conan to hang out with the people he enjoys most and perhaps find some real friendship along the way.

This is the only book that tells both sides of the story of germs: that they are critically important for our health and that the dangers of emerging pathogens continue to wreak havoc in our bodies and around the world.

Imagine a world in which you own nothing and rent everything. Most of the protein in your diet comes from bugs. You are not allowed to have more than one child, and your financial and medical data are instantly transferred to a centralized government database via a subdermal microchip. Controligarchs warns that this will be our existence if the supranational elites of the World Economic Forum get their way.

For much of the 20th and 21st centuries, women’s sexuality was an uncharted territory in science, studied far less frequently - and far less seriously - than its male counterpart. That is, until Emily Nagoski’s Come As You Are, which used groundbreaking science and research to prove that the most important factor in creating and sustaining a sex life filled with confidence and joy is not what the parts are or how they’re organized but how you feel about them.

This is a thrilling historical account of the worst cholera outbreak in Victorian London and a brilliant exploration of how Dr. John Snow's solution revolutionized the way we think about disease, cities, science, and the modern world.

Penguin presents the audio edition of The Contagious Commandments, written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors, but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution.