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Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of? The “hidden brain” is Shankar Vedantam’s shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside our conscious awareness but have a decisive effect on how we behave.

Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain".

The daily news can fill us with despair. My Unsung Hero is an antidote to that despair. Each episode reveals what the news ignores: everyday acts of kindness and courage that transformed someone's life. Listen — and renew your faith in humanity. From Hidden Brain Media.

THE HIDDEN MIND IS THE GREAT BOOK ABOUT THE MIND By reading this book, you will be able to answer the following questions: ✓ What is the mind? ✓ What is the purpose of the mind? ✓ What does the mind do? ✓ How does the mind work? ✓ What are the risks of the mind? ✓ What can we achieve with the mind? ✓ What are the parts of the mind? ✓ How does each of the parts of the mind work? ✓ How do thoughts work? ✓ What are the types of thoughts that exist? ✓ How is the mind trained? ✓ How do you evaluate the mind? ✓ How do we make the mind become our best tool? When a person ...

New York Times best-selling author Dr. Daniel Amen equips you with powerful weapons to battle the inner dragons that are breathing fire on your brain, driving unhealthy behaviors, and robbing you of joy and contentment.

A psychological trigger is something that causes us to act out of urgency - not correctness or even happiness. It’s a switch that is flipped outside of our consciousness. This is fertile ground for some of the worst decisions of our lives. Seize control and of your impulses and make better decisions. Psychological Triggers is an introduction to yourself - your impulses, your desires, and everything in your subconscious that drives you to action.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

By using the latest technology and evidence based brain training techniques, you can release years of old programming and limiting beliefs or habits that keep you stuck achieving the same results over and over again. Learn powerful brain-based methods, elite athletes, navy seals, CEOs, and astronauts use to perform at the highest levels possible. Innercise is a revolutionary process that will ignite and unleash your brain’s hidden power and show you the fastest path to maximizing your full potential, so you achieve your greatest victories and successes.

From renowned integrative family physician Dr. Kenneth Bock, a groundbreaking approach to understanding and treating mental health among adolescents and teens.

Good ideas are killing great companies. A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second. Every late-stage failure, every “pivot,” is a testament to this. When you’re wrong about the market, you cannot be right about the product, so why is innovation done this way? Needs-Driven Innovation—inspired by Stanford University’s Biodesign—turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.

Millions of people suffer from autoimmunity whether they know it or not. The root cause of most weight gain, brain and mood problems, and fatigue, autoimmunity can take years - or even decades - for symptoms and a clear diagnosis to arise. Through years of research, Dr. Tom O'Bryan has discovered that autoimmunity is actually a spectrum, and many people experiencing general malaise are already on it.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

The time to rethink degenerative brain disorders has come. With no biological boundaries between neurodegenerative diseases, illnesses such as Parkinson's and Alzheimer's result from a large spectrum of biological abnormalities, hampering effective treatment. Acclaimed neurologist Dr. Alberto Espay and Parkinson's advocate Benjamin Stecher present compelling evidence that these diseases should be targeted according to genetic and molecular signatures rather than clinical diagnoses.

From bizarre dreams and hallucinations to schizophrenia and multiple personalities, the human brain is responsible for a diverse spectrum of strange thoughts and behaviors. When observed from the outside, these phenomena are often written off as being just “crazy,” but what if they were actually planned and logical?

The Hidden Brain (2009) by Shankar Vedantam explores the unconscious inclinations and pre-formed judgments that shape human behaviors. In public policy and in other disciplines that attempt to explain and predict how and why people act, the common assumption is that people make decisions consciously, referring to the facts they know and privileging reason over their emotions. Purchase this in-depth summary to learn more. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.)

Are you searching for ways to eliminate anxiety from your life? Rewire Your Anxious Brain For Teens is the perfect book to help you eliminate anxiety, panic attacks, and worry. Implement the hidden perspectives and daily relief solutions provided in this book to help you restore your mental health. It is important to remember that anxiety and worry are perfectly normal feelings that many of us experience from time to time. The good news is that, with the right support, these feelings can be managed and handled successfully.

For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.

Have you ever wished that your partner or spouse was more receptive to all your great ideas? Do you ever wish you could get your kids to behave well, to follow your instructions, and to stop stressing you out? Do you wish you could influence your co-workers, get your boss to listen to you, and improve your career prospects? If you wish to accomplish any of these things, this book is a must-listen for you!

Have you ever found yourself stuck in a pattern that is detrimental to ourselves or the people around us? How could these limiting patterns impact on our relationships and our lives, especially when we find ourselves going around in circles. What do we do when we have the realisation that something needs to change but we don’t know WHAT to do? Today I’m joined by mindset coach Adelaid Goodeve who works with clients to show up consistently at their best in their lives both professionally and personally. She’s been on a journey of recovery and growth from hitting rock bottom with Chronic ...