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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

More than a decade ago, the historian Tony Judt considered whether the behavior of Israel was becoming not only "bad for Israel itself" but also, on a wider scale, "bad for the Jews." Under the leadership of Benjamin Netanyahu, this issue has grown ever more urgent. In The State of Israel vs. the Jews, veteran journalist Sylvain Cypel addresses it in depth, exploring Israel's rightward shift on the international scene and with regard to the diaspora.

The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar for Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar for Dummies, 2nd Edition is a reference you can count on.

If you've ever pondered your existence over your morning coffee or considered the nature of crime and punishment, you're an amateur philosopher. In Philosophy For Dummies, Dr. Tom Morris delivers a refreshing and engaging exploration of the fundamentals of philosophy and shows you that philosophy can be fascinating and fun at the same time. You'll be introduced to topics like the meaning of life, religious belief, and ways to live in the most satisfying ways. You'll also learn about the insights of some of history's greatest philosophers.

New Orleans - the Big Easy, the birthplace of jazz, home of Cafe du Monde, and what some call the most haunted city in America. Beneath the indulgence and revelry of the Crescent City lies a long history of the dark and mysterious. From the famous "Queen of Voodoo," Marie Laveau, who is said to haunt the site of her grave, to the wicked LaLauries, whose true natures were hidden behind elegance and the trappings of high society, New Orleans is filled with spirits of all kinds. Some of the ghosts in these stories have sordid and scandalous histories, while others are friendly specters.

Since as early as the 1700s, New Orleans has been a city filled with sin and vice. Those first pioneering citizens of the Big Easy were thieves, vagabonds, and criminals of all kinds. By the time Louisiana fell under American control, New Orleans had become a city of debauchery and corruption camouflaged by decadence. Tales in this volume include that of the notorious axman who plagued the streets of the Crescent City in the early 1900s and Kate Townsend, a prostitute who was murdered by her own lover, a man who later was awarded her inheritance.

What happens in our brains to make us feel fear, love, hate, anger, joy? Do we control our emotions, or do they control us? Do animals have emotions? How can traumatic experiences in early childhood influence adult behavior, even though we have no conscious memory of them? In The Emotional Brain, Joseph LeDoux investigates the origins of human emotions and explains that many exist as part of complex neural systems that evolved to enable us to survive.

A former true crime reporter whose articles have appeared in the Rick Mofina draws upon his wealth of knowledge to pen gripping crime dramas. In Desperation finds gritty journalist Jack Gannon reunited with his estranged sister Cora. But the circumstances are less than ideal. Cora’s daughter has been kidnapped and is now being held for five million dollars ransom. Time is running out, and as Gannon digs deeper into the case, it becomes clear that his sister is holding something back - a secret from her sordid past that could be the key to saving her daughter’s life.

Lieutenant Sam Bitka, US Naval Reserve, is getting used to civilian life when he is called back to active duty. Tensions between Earth and the alien Varoki are on the rise, and Sam is assigned as tactical officer aboard the deep space destroyer USS Puebla. Dispatched to the distant world of K'tok to protect human colonists, he wants nothing more than to serve out his active duty time and get back to his civilian life. But when the Varoki launch a crippling surprise attack against the Earth coalition fleet, Sam finds himself suddenly in command of the USS Puebla.

Police officer Karl Styebeck has been called a hero, but his badge takes on an ugly tarnish when he’s linked to the deaths of two women. Driven by personal demons, reporter Jack Gannon lays it all on the line to get to the truth - even if it means rolling the dice with his own life.

Intelligence agents have uncovered something which seems beyond belief, but the evidence is incontrovertible: The USA's greatest adversary on the world stage is sending its agents back through time! And someone, or something, unknown to our history is presenting them with technologies - and weapons - far beyond our most advanced science. We have only one option: Create time-transfer technology ourselves, find the opposition's ancient source...and take it down.

This audiobook is expressively for entrepreneurs and business owners who wear many hats - those who can't resist piling more responsibility onto his own shoulders, who has more great ideas than time and resources to take advantage of them, who runs (not walks) through each day. Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.

The world is changing dramatically, and it's easy to be alarmed and lose focus of what matters most. Don't fall into that trap! Build leadership skills, boost productivity, and learn and apply the time-tested principles of The 7 Habits of Highly Effective People.

Rick Mofina’s best-selling novels find an all-new urgency when coupled with pulse-pounding narrations from Recorded Books. In The Panic Zone, seemingly unrelated events bring the world closer to calamity. A distraught mother witnesses a stranger nab her infant. A bomb explodes in Rio. A cruise ship passenger suffers a horrific death. Caught in the middle, Jack Gannon is headed right into the panic zone—but the further on the edge, the hotter the intensity.

Meet Daniel Sullivan, a man with a complicated life. A New Yorker living in the wilds of Ireland, he has children he never sees in California; a father he loathes in Brooklyn; and a wife, Claudette, who is a reclusive ex-film star given to shooting at anyone who ventures up their driveway. He is also about to find out something about a woman he lost touch with 20 years ago, and this discovery will send him off course, far away from wife and home. Will his love for Claudette be enough to bring him back?

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

Do you struggle with your personal finances? Do you spend (or save) too much? Do you struggle with your money relationships and communicating about money issues with your children, parents, or spouse? Money Mammoth offers you a fresh and effective approach to managing your money. Incorporating lessons from psychology, behavioral economics, and financial planning, the distinguished authors lay out a step-by-step plan to understanding your financial behaviors and changing them for the better.

We are in the midst of an unprecedented degree of technology-driven change at the same time that society faces challenges more complex than our organizations and we as individuals have been prepared to handle. Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence is for leaders who want to create a better future within this context of change and supplies a balance of historical and theoretical context with practical frameworks for beginning to create a more human future today.

Is there a way to find truth in the stuff of legend? You may think you know Andre the Giant - but who was Andre Roussimoff? This comprehensive biography addresses the burning questions, outrageous stories, and common misconceptions about his height, his weight, his drawing power as a superstar, and his seemingly unparalleled capacity for food and alcohol. But more importantly, The Eighth Wonder of the World transports listeners beyond the smoke and mirrors of professional wrestling into the life of a real man.

Humans have long thought of their bodies and minds as separate spheres of existence. The body is physical. But the mind is mental; it perceives, remembers, believes, feels, and imagines. Although modern science has largely eliminated this mind-body dualism, people still tend to imagine their minds as separate from their physical being. Even in research, the notion of the "self" as somehow distinct from the rest of the organism persists. Joseph LeDoux argues that we have hit an epistemological wall—that ideas like the self are increasingly barriers to discovery and understanding.