A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation.

Please follow Philip on Instagram and check out the Haunted Attraction Network.

Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording.

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It was another crazy week in AI news.

On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers?

If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much).

And is the beef between Kendrick and Drake real? We think it's marketing.

Hits and misses include John Mulaney's new show and Prof G's podcast strategy.

Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts.

This week's links:

OpenAI Releases Omni

TikTok Is Testing AI in Algo

The Drake/Kendrick Beef

John Mulaney's New Show

Prof G Markets Podcast

OEF's 100 Holes of Golf

MarTech Spending Falls

This week's sponsors:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.

More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?

And Hollywood continues to lack standards with AI. Is it simply too late?

Hits and misses include CEX and Joe Biden.

Rants and raves include Instagram and Meta.

This week's links:

TikTok Sues the US Government

MrBeast and Logal Paul Lead Creator Movement

Hollywood and AI

2024 Marketing Technology Landscape

Meta to Provide Advertisers with Auto Images

Instagram on Algo Change

This week's sponsors:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.