The Travel Growth Podcast  By  cover art

The Travel Growth Podcast

By: Tom Mcloughlin
  • Summary

  • As the owner of a travel marketing agency, I've worked with travel businesses for over 10 years and seen what works and what doesn't first hand, learning a lot of lessons along the way. This podcast is here to share the stories of business leaders in the travel industry, from the biggest successes to the hardest challenges and everything in between. And there's a dash of wanderlust thrown in along the way for good measure. You'll get actionable advice, inspirational stories and leading insight from some of the best in the travel business, direct from people who have been there and done it. To watch the accompanying video and show notes visit https://seotravel.co.uk/podcast/ Subscribe now, and prepare to take your travel business to the next level.
    Copyright 2023 Tom Mcloughlin
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Episodes
  • Riva Bacquet - Purpose, Remote Teams and Becoming a B Corp
    Jul 27 2022

    Riva Bacquet is the COO at SA Expeditions, a virtual travel company that specializes in curating bespoke, privately guided travel experiences to the Americas and increasingly to other destinations around the world.

    She is a strong believer in the power and responsibility of travel to create positive change, and she takes a unique purpose-led approach to business leadership and team building. Trips created by SA Expeditions are designed not only to benefit travelers but everyone impacted by them, from local communities to the people in the business who run them.

    As someone who is clearly hugely driven by personal development, Riva has so much to bring to the table in this conversation.

    We go into depth on B Corp and the journey to get there, benefits of doing it and why B Corp is important. I’m personally fascinated by this as it’s a journey we’ve embarked upon with SEO Travel and I love hearing about other people’s experiences with it.

    This ties into a wider conversation about purpose and what drives the growth of SA Expeditions which is not your typical travel business, from its virtual initiatives to its direction which is starting to veer towards becoming a tech company and an ‘uberised’ form of travel.

    She has some excellent tips for women in business and hunting balance as a mum, changing paths from being a DMC and what made her take a punt on a couple of guys setting up a new travel company many moons ago.

    I loved everything about this conversation. There is direct, actionable advice based on Riva’s experiences, thorough, educated insight into business and travel twinned with a nice dose of idealism, and also plenty of humility to show that Riva doesn’t feel she’s got it all worked out despite having achieved so much already.

    ***

    If you liked the episode we'd be super grateful if you could rate and review the show so we can get it out to as many people as possible and keep creating more content like this.

    For future updates subscribe here, and you can also follow us on the social platforms below where we'll share future podcasts along with more helpful insight in various forms.

    Twitter - https://twitter.com/seo_travel

    Instagram - https://www.instagram.com/seotravel/

    Facebook - https://www.facebook.com/seotravel/

    Thank you!

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    1 hr and 33 mins
  • John O’Ceallaigh - How to Write, Luxury Travel and The Perfect Pitch
    Jul 13 2022

    John O’Ceallaigh is the founder of Lute, an agency that provides consultancy, branding and content-creation services to luxury-travel businesses.

    He was previously the luxury travel editor at the Telegraph Media Group, overseeing all their luxury travel content. 

    He continues to write for some of the leading luxury travel publications internationally, including the Financial Times, The Times, Departures and Robb Report.

    John’s insight into the world of luxury travel is fascinating and comes from someone who has now seen it frommany different angles. 

    We discuss some of the incredible experiences he had during his time at the Telegraph, such as being the first to stay in the world’s first fully underwater hotel room as well as getting to the core of what makes good travel writing (and what doesn’t!).

    John shares some excellent tips on how to get coverage in the kind of publications he’s worked at, and how to deal with journalists in an effective and respectful way, which includes the difference between pitching staff writers vs freelancers.

    There is also some very practical insight into branding and what that means in the real world rather than just what colours you use on your website or what your logo looks like.

    But the thing I enjoyed most in this conversation was how candid John was. He’s a straight talker and doesn’t pull any punches when explaining how he works which has clearly been a big contributor to his success. And he has some very surprising insight for budding travel journalists…

    ***

    If you liked the episode we'd be super grateful if you could rate and review the show so we can get it out to as many people as possible and keep creating more content like this.

    For future updates subscribe here, and you can also follow us on the social platforms below where we'll share future podcasts along with more helpful insight in various forms.

    Twitter - https://twitter.com/seo_travel

    Instagram - https://www.instagram.com/seotravel/

    Facebook - https://www.facebook.com/seotravel/

    Thank you!

    Show more Show less
    1 hr and 30 mins
  • Peter Banks - Care for Your Guests, Love Your Staff, Watch Every Penny
    Jun 22 2022

    Peter Banks is the Managing Director at Rudding Park, a privately owned luxury hotel with destination spa in Harrogate, Yorkshire.

    He’s been at the helm of Rudding since the beginning, overseeing the launch and a raft of updates and improvements over the years that have led to Rudding winning award after award.

    I have a strong personal connection to Rudding, with my brother having got married there and also being a very happy customer after many visits to the hotel and spa, so it was fascinating to sit down and speak to the man behind it to try and uncover some of the secrets to its success.

    And boy does Peter deliver!

    He’s a hugely entertaining storyteller and unsurprisingly has some very illuminating experiences to draw on after a long career in hospitality. From behind the scenes antics at hotels to the behaviour of the general public, he’s got plenty of material!

    We talk in depth about how to build a culture of care and very practical actions you can take to do that in your own teams and businesses, from the recruitment process all the way through to the day to day management. 

    We also cover Peter’s thoughts on how Rudding approaches its brand, why cash is everything  and some fascniatnig insight into how TripAdvisor works and what Rudding did in the past to gain success there.

    Whether you’re an established hotelier, work in hospitality or just run a business in the travel sector I think you’ll find this fascinating. I did simply as someone who uses hotels!

    This one is quintessential Yorkshire from top to bottom, with Peter even getting a cup of tea delivered mid conversation. So put the kettle on, relax and enjoy me talking to Peter Banks!

    ***

    If you liked the episode we'd be super grateful if you could rate and review the show so we can get it out to as many people as possible and keep creating more content like this.

    For future updates subscribe here, and you can also follow us on the social platforms below where we'll share future podcasts along with more helpful insight in various forms.

    Twitter - https://twitter.com/seo_travel

    Instagram - https://www.instagram.com/seotravel/

    Facebook - https://www.facebook.com/seotravel/

    Thank you!

    Show more Show less
    1 hr and 34 mins

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