The Published Author Podcast By cover art

The Published Author Podcast

By: Josh Steimle
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  • Summary

  • The Published Author Podcast will teach you how to write a book so that you can grow your business. Entrepreneur, author, and speaker Josh Steimle reveals how entrepreneurs can create exciting opportunities by writing a book and creating a thought leadership system. Enjoy interviews with authors and book publishing professionals, including literary agents, editors, ghostwriters, cover designers, publishers, PR experts, and marketers. Josh Steimle is founder and CEO of the 7 Systems of Influence framework, which incorporates his Published Author programs. He is producer and host of The Published Author Podcast.
    Copyright Josh Steimle
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Episodes
  • #0115 AJ Harper on Reader First Philosophy, Working with a Ghost Writer

    #0115 AJ Harper on Reader First Philosophy, Working with a Ghost Writer
    May 25 2022
    Josh and AJ talk about how she got connected to Mike Michalowicz and became his ghostwriter and now writing partner, her course, and why she decided to finally write her own book. Also, a bit of banter about ideal audience and memoir writing.
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    39 mins
  • #0114 Thought Leadership Deep Dive w/ Peter Winick

    #0114 Thought Leadership Deep Dive w/ Peter Winick
    Mar 15 2022
    Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades, he’s helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. In this episode, Peter talks about what thought leadership is, how his company helps his clients develop a thought leadership system, and of course, there’s a lot of talk about how authors can achieve their objectives by becoming thought leaders. Peter’s Links:
    • www.thoughtleadershipleverage.com
    • https://www.linkedin.com/in/peterwinick/
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    39 mins
  • #0113 Marketing Professor Kim Whitler Talks Positioning For Advantage

    #0113 Marketing Professor Kim Whitler Talks Positioning For Advantage
    Mar 8 2022
    Kim Whitler is a Professor of Business Administration at the University of Virginia's Darden School of Business and the author of "Positioning for Advantage: Techniques and Strategies to Grow Brand Value". Kim spent nearly 20 years in the private industry in strategy and marketing roles at Procter & Gamble, as the general manager of the Breakfast Division for Aurora Foods, as the CMO of David’s Bridal, the country’s leading bridal apparel retailer, and as an officer of PetSmart. Kim has written over 350 articles as a Forbes senior contributor and has published in Harvard Business Review, The Washington Post, Ad Age, and many academic journals. She’s been interviewed, cited, or quoted over 3,600 times in places like the Wall Street Journal, Bloomberg, New York Times, NBC, ABC, and The Associated Press. In this episode, Kim talks about how her first job pushed her to become a better writer, why she moved from private industry to academia, and how writing a book helped her academic career and goals to reach more people with her message. She also speaks about what surprised her in the publishing process (like having to wait two years for her book to be published, after she finished it), and Kim and Josh geek out a bit about the CMO role in the middle of the episode. If you’re a marketer or need to know more about marketing, you’ll enjoy this episode. Kim's Links:
    • https://www.amazon.com/Positioning-Advantage-Techniques-Strategies-Brand/dp/0231189001
    • https://www.linkedin.com/in/kimwhitler/
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    59 mins
Art Marketing Literary History & Criticism Economics
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