The New Generation Entrepreneur Podcast  By  cover art

The New Generation Entrepreneur Podcast

By: Brandon Lucero
  • Summary

  • You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!
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Episodes
  • Moving Into More Power Through Self-Love and Acceptance
    May 28 2024

    We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, "Why am I not 'there' yet?", or, "What’s wrong with me? Why Can’t I figure this out?" It’s especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don’t realize is how destructive these thoughts can be. Because the focus becomes everything else EXCEPT fixing the problem and coming up with solutions. Your mission in business should be to move forward, get clear on the how, and take action.

    If you want to overcome these destructive thoughts or become more self-aware, join me for the latest episode of the New Generation Podcast! Listen in and discover how to escape destructive thoughts, the difference between blaming yourself and taking responsibility, establishing clear boundaries in your business (and who controls your message), and how to push past fear and take action. The breakthroughs I share in this episode have helped me break out of, and for some, become more aware of, destructive thoughts holding me back – I think you’ll love what’s inside this episode.

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    [FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com

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    29 mins
  • Our Coaches Break Down The Secrets Of Our Most Successful Students
    May 21 2024

    As a business owner with over 1,000 students in my programs at any given time, we’ve built a team of go-to coaches who are in the know when it comes to our teachings and what students need. Our senior coaches work with students each day. They know what’s working, what’s not, and how to help students move through our process at New Generation Mastery. From common places students get stuck to creating helpful breakthroughs for others, these coaches are my go-to's!

    Every month, we sit together to talk through high-level strategy, trends we’re noticing, wins to celebrate, and so much more, which brings me to this podcast episode. I wanted to mix things up a bit, so instead of our typical podcast with me, you get to sit down with 4 of our senior coaches here at New Generation Mastery for your own top-level strategy session! Tune in and discover where students find the trickiest and where they need the most help, how our senior coaches would tackle common problems, unique ways the coaches use NGM processes in their own businesses, and helpful questions to ask yourself to help you connect with your audience on a deeper level.

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    [FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com

    Show more Show less
    48 mins
  • Using Numbers To Uncover Messaging Problems
    May 14 2024

    Students often ask me to help them with their messaging on an opt-in page, and when I ask what it’s converting at, they say 40%. My response? Nope, that opt-in page does not need help. Uncovering what’s working with your messaging and what’s not is HUGE in your business. Because otherwise you’re wasting time and energy on an opt-in page or sales page that’s converting well!

    First, you need to know your numbers, and second, you need to know how to measure or read them. Done well, you can instantly tell where your messaging problem is, where the strategy or funnel issue is, and what’s working well. If you want to spend more time fixing what ACTUALLY needs fixing, then you’ll love this episode on the New Generation Entrepreneur podcast.

    Listen in and discover how to identify your cost per lead and how to lower the cost, average conversion rates in a funnel and what to pay attention to, show up rates, what to expect, and how it fluctuates in a funnel, and how to identify problem areas, what’s causing the issue, and how to fix each one along the way. When you know what numbers to pay attention to, you’ll know how to fix issues more quickly and bring in more sales in the process.

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    [FREE LIVE WORKSHOP] How To Create A Profitable Course Business In 2024 Without Spending Thousands On Ads. Save your spot here! - https://learn.brandonlucero.com/workshop

    [FREE EXCLUSIVE TRAINING] Discover the spiritual lessons, laws, and principles that transformed James Wedmore's life and business from the inside-out so that YOU can create your next quantum leap! Get access here - https://brandonlucero.com/secret-pod

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com

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    13 mins

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A Unique Approach To Standing Out

When I had no competition and was one of the top experts in my field, I could get away with any messaging I wanted to use.
Now that I’ve got 1,000 self-proclaimed “experts” in my field, I no longer stood out as the authority.

Since I started listening and reading Brandon’s materials I’ve completely upped my game when it comes to differentiation and can once again demonstrate my value and experience.

In fact, I’ll scrutinize every marketing message I read/receive or use for myself/family/business with an eye on what hooks my attention immediately AND what’s in it for me?

Using these two at a minimum increased my close rate and following a ton.

I do wish Brandon would write a book that I could hand to my two sons.

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