In this episode, we dive into the importance of focusing on your audience in video marketing. We explore the critical role of storytelling and authenticity, discuss overcoming challenges as an entrepreneur, and how to transition from traditional marketing to a more human-centered approach.

Our special guest today is Jaya Rose, a Speaker and Video Marketing Coach for people who want to make a big impact with their work. Jaya helps clients fine-tune their message and get seen online as an expert with her signature Story-Based Brand Method.

• Authenticity in video marketing is essential for building a strong connection with your audience.
• Understanding and leveraging personal strengths and weaknesses can significantly enhance business growth.
• Reject traditional pushy marketing tactics in favor of a more human, creative approach.
• Aligning your business practices with your personal values and well-being is crucial.

Jaya was diagnosed with ADHD and possibly autism, which made conventional learning methods challenging. She found success through visual learning and hands-on experience. Entrepreneurship allowed her to leverage her unique abilities and strengths.

Jaya is known for her video marketing expertise, focusing on storytelling and authenticity. She emphasizes the importance of personal experience in building a brand and advocates for longer, more flexible launch periods to avoid burnout.

Jaya rejects traditional pushy marketing tactics in favor of a more human-centered approach. She advocates for longer launch periods to reduce stress and increase effectiveness and believes in integrating personal values and authenticity into business practices.

Jaya emphasizes the value of both short-form (TikTok) and long-form (YouTube, live video) content. She highlights the importance of storytelling and authentic engagement with your audience and suggests batching video content to ensure consistency and manage unexpected disruptions.

• "You aren't talking about you and your message and your offer for you. You're doing it for them."
• "Entrepreneurship really is not only a good fit, but the only fit. It's the only thing I've ever done."
• "If it’s really competitive or we're in competition with artificial intelligence, then what can we do to stand out? In my opinion and experience, it’s to be more human."

• Connect with Jaya on Facebook: https://www.facebook.com/thejayarose
• Connect with Jaya on Instagram: https://www.instagram.com/thejayarose
• Jaya’s website: https://thejayarose.com
• Jaya’s Free Video Marketing Course: https://thejayarose.com/free-course
• Register for my upcoming free live online events: https://www.lindseya.com

Align your business practices with your personal well-being and use video marketing to connect authentically with your audience. Prioritize human connection over rigid marketing structures and embrace your unique strengths and experiences to build a successful business.

Remember, success in video marketing and business comes from being genuine and putting people first—starting with yourself. Align your values with

Today I’m breaking down 3 programs you should not invest in if you’re looking to scale your business online.

Let's kick things off by uncovering the truth behind high-ticket coaching programs. I'll reveal common pitfalls you should steer clear of to ensure success in scaling your coaching business.

Don't get caught up in the allure of freebies as your primary client attraction strategy. Discover why they may not yield the results you're hoping for and what to focus on instead.

While memberships may seem enticing, they often come with their own set of challenges. Learn how to evaluate whether memberships are the right fit for your coaching business and how to navigate potential pitfalls.

Mini offers can be tempting but proceed with caution. I'll share why relying solely on mini-offers may devalue your services and leave you feeling disappointed with the results.

Let's address the chaos that can come with running an online business solo. It's time to shift gears and focus on creating a system that works seamlessly for you.

Remember, profitability is key to sustainable growth. Avoid overspending on unnecessary expenses and prioritize strategies that directly contribute to your business's bottom line.

And don't forget the power of strategic selling and nurturing client relationships. These are essential components of a successful business, far more impactful than automated funnels or passive income models.

Ready to consistently sell your high-ticket services with social media? Join me for my free LIVE Unlaunch Method Workshop, where I'll share my proven strategies to do just that.

For those seeking personalized guidance, consider upgrading to the VIP ticket option for exclusive one-on-one coaching sessions with yours truly.

• "Stop making that mistake. I'll guide you through what you need to know for your next coaching program and ensure you're set up for success."
• "Freebies will not work. What you need are genuine connections and meaningful sales conversations."
• "The membership trap is risky business. It's not always what it seems and may not be the best fit for your coaching business."
• "Remember, buyers are listeners. Don't underestimate the value of your services by relying solely on tiny offers."

• The Unlaunched Method Workshop

Remember, understanding the intricacies of the online business industry is crucial for avoiding common pitfalls. If you're ready to take your business to the next level, don't hesitate to sign up for The Unlaunch Method Workshop. I look forward to seeing you there.

Hey everyone, welcome to this special milestone episode of The Millionaire Maker Show – it's our 50th! Today, I'm excited to delve into some crucial insights on building and scaling your online business. We're going to uncover a common misconception: that merely posting on social media equates to effective marketing. Let's dive in and set the record straight.

1. VEMS Model: Explore the transformative power of the VEMS model – Vibe, Experience, Methodology, and Seeding. These pillars will revolutionize your social media presence, attracting your ideal clients with precision.
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3. Client Stories: Discover why weaving client success stories into your content is an absolute game-changer. Through the seeding method, subtly showcase your achievements and demonstrate the impact of your coaching.
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5. Iterative Marketing: Learn why an iterative marketing system is your secret weapon for consistency and effectiveness in your social media efforts. By tracking and refining your approach, you'll amplify your online presence and attract high-quality clients.
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7. Structured Sales System: Uncover the crucial importance of a structured sales system. This system is your ticket to converting social media followers into paying clients seamlessly.

• Are you accidentally adopting an influencer persona instead of showcasing your expertise?
• Don't underestimate the power of sharing client success stories and the methodology behind your approach.
• Avoid falling into the trap of posting skills without effectively attracting high-quality clients. It's all about strategic content that resonates with your audience.

• "Posting as an influencer may garner attention, but as an expert, your aim is to attract high-quality clients."
• "Consistency in social media marketing hinges on having a solid system in place – it's the backbone of your online presence."
• "The Unlaunch Method Workshop offers a straightforward approach to scaling your online business effectively."

Don't miss out on The Unlaunch Method Workshop – your step-by-step guide to mastering strategy, systems, and sales techniques for scaling your online business. Head over to theunlaunchmethod.com for all the details.

As we wrap up this milestone episode, I urge you to take action on these insights. Join us at The Unlaunch Method Workshop for practical strategies to elevate your online business. And if you've found value in today's episode, I'd be truly grateful for your support through a review. Here's to your transformative success.