• The Marketing Playbook with Mark Friedman

  • By: Mark Friedman
  • Podcast
The Marketing Playbook with Mark Friedman By cover art

The Marketing Playbook with Mark Friedman

By: Mark Friedman
Listen for free

  • Summary

  • Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
    2023 Details Interactive LLC
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Episodes
  • Michelle Cutter - VP of eCommerce at REI

    Michelle Cutter - VP of eCommerce at REI
    May 30 2024

    Michelle Cutter, the Vice President of eCommerce at REI, adds her page to the Marketing Playbook. Hear how to know your customer, why you should consider working for founder-led brands, how to take a step back to move forward, what Michelle learned from Kate Spade and Tory Burch, and lessons from her parents and that log cabin growing up. Connect with Michelle on LinkedIn
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    38 mins
  • Viveka von Rosen - Founder of Beyond the Dream Board

    Viveka von Rosen - Founder of Beyond the Dream Board
    May 16 2024

    Viveka von Rosen, the Founder of Beyond the Dream Board, adds her page to the Marketing Playbook. Hear how to do what you were put on this earth to do, confront your fears, pivot your career, embrace the liminal zone, and her hobbies of hang gliding and scuba diving. Connect with Viveka on LinkedIn
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    34 mins
  • Doug Weich and Shirley Gao - Retail AI Council

    Doug Weich and Shirley Gao - Retail AI Council
    May 2 2024

    Doug Weich, the Founder and CEO of Sophelle and Connecter for the Retail AI Council, and Shirley Gao, the Chief Digital and Information Officer of PacSun and member of the Executive Leadership Committee of the Retail AI Council, add their page to the Marketing Playbook. Hear how to embrace AI (Artificial Intelligence), follow your passions, watch out for shiny object syndrome, Doug’s family ties to BJ’s Wholesale Club, and Shirley’s favorite use cases for AI. Connect with Doug and Shirley on LinkedIn and at RetailAiCouncil.com
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    42 mins
Marketing Economics
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