The Download Podcast  By  cover art

The Download Podcast

By: Microsoft Advertising
  • Summary

  • Brought to you by Microsoft Advertising. Great relationships start here.

    The podcast that accompanies the video show by the same name. Join Jennifer Solomon-Baum and Geoffrey Colon of Microsoft Advertising as they go deep on topics in digital marketing, advertising, mental wellness, hybrid work, vertical business insights and a variety of topics affecting marketers in the now normal.

    #msftads #microsoft
    Copyright Microsoft Advertising
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Episodes
  • Episode 11: Marketing in the Metaverse with Cathy Hackl
    Dec 22 2021
    Microsoft Advertising. Great relationships start here.

    To begin building your brand and business today visit MicrosoftAdvertising.com

    On episode 11 of The Download we are joined by Cathy Hackl, aka “the Godmother of the Metaverse,” on how crypto-oriented virtual worlds can be useful for marketers. Also what is an NFT and how will brands use them?

    Plus insights on the self-empowered activist and "Trends with Benefits."

    The Download is brought to you by Microsoft Advertising and hosted by Jennifer Solomon-Baum and Geoffrey Colon.

    #msftads #microsoft
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    34 mins
  • TRAILER: The Download Podcast presented by Microsoft Advertising. Great relationships start here.
    Nov 16 2021
    The Download Podcast.

    Presented by Microsoft Advertising. Great relationships start here.

    Did you know that the average person is exposed to over 4,000 ads every day?!?!

    I’m Jennifer Solomon-Baum and I'm Geoffrey Colon … join us for The Download, a podcast where we try to make sense of the complex world of digital advertising.

    With consumer insights … industry trend reports … and special guest interviews, The Download is your guide to the emerging issues marketers face.

    The Download Podcast … sponsored by Microsoft Advertising.

    #msftads #microsoft
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    1 min
  • Episode 10: Internet Culture and its Influence on Ads with Taylor Lorenz
    Oct 19 2021
    On episode 10 we catch up with The New York Times' Taylor Lorenz who is working on a book entitled: Extremely Online: Gen Z, the Rise of Influencers, and the Creation of a New American Dream.

    For the Times, Lorenz works as a culture and technology reporter, covering trends in social media and the internet habits of young people. According to The Caret, her reporting is consumed frequently by "Silicon Valley venture capitalists, marketers and...anyone curious about how the internet is shaping the ways in which humans express themselves and communicate."

    We think you'll enjoy this interview if you love all things Gen Z media planning.

    Also we look at some great insights on "The Self Care Enthusiast" and the "Empowered Activist" and present our "Trends with Benefits."

    The Download is brought to you by Microsoft Advertising. Great relationships start here. Learn more at MicrosoftAdvertising(dot)com.

    The Download is also brought to you by Shure Microphones. Shure. Makers of the microphone you've already heard. The SHure SM7B is the essential microphone for audio creators. We're proud users of that model to make this podcast. Shure. The first choice for voice. Find your microphone at Shure(dot)com.

    #msftads #microsoft #microsoftadvertising #shure
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    35 mins

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