The Bigger Narrative By cover art

The Bigger Narrative

By: Andy Raskin
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  • Summary

  • A podcast about strategic narrative
    Andy Raskin
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Episodes
  • Foxglove CEO Adrian Macneil

    Foxglove CEO Adrian Macneil
    Feb 6 2024
    Foxglove's "Goodbye prototypes, Hello production" narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil's team fleshes out product roadmap.
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    24 mins
  • NorthOne CEO Eytan Bensoussan

    NorthOne CEO Eytan Bensoussan
    Sep 26 2023
    NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, cash management—all the stuff big companies take for granted, but that small ones still struggle with. As Northone began rolling out those capabilities, however, CEO Eytan Bensoussan and his team struggled to describe what NorthOne was becoming—to customers, investors, and job candidates. So together we built a narrative around what NorthOne now calls “Connected Banking.” In this episode we dive into what that means and how Eytan and his team got there.
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    30 mins
  • OneTrust CEO Kabir Barday

    OneTrust CEO Kabir Barday
    Jun 13 2023
    As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first call with Kabir sweaty from ultimate frisbee.
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    19 mins
Leadership Management Marketing Economics
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