Discover the history and significant impact of small businesses on the national economy, as well as inspiring tales of resilience, innovation, and entrepreneurship from prominent business owners. President John F. Kennedy first officiated the celebration of small businesses in the first week of May, acknowledging their significant contribution to job creation and economic activity. Highlighting the journey from humble beginnings to market dominance, these storytelling podcasts depict a vivid picture of courageous entrepreneurs who dared to challenge convention, turn risks into opportunities, and reshape the dynamics of their respective industries.

Brace yourself for heartwarming stories from Deanna Wallin, founder of Naples Soap Company; Billy Eklund of Eklund's Farm Machinery; and Heidi West from Lifestyles of Saratoga. Witness how these entrepreneurs weathered business storms, revitalized family ventures, and maintained strong community ties through ethical values and sustainable practices.

Also, glean knowledge and experience from admired retail entrepreneurs: Tony Drocton, CEO, Hammett; Tammy Ketterman, CEO, Ketterman's Jewelers; and Brian Trevilla, author of 'Leading in Retail.' Through an invaluable exchange of insights, lessons, and mentors, discover the true essence of small businesses symbolizing hope, opportunity, and prosperity for all.

In the end, let us toast the indomitable spirit of small businesses worldwide for nurturing dreams, creating jobs, and invigorating the economy. Join us in celebrating their journey towards success.

In this episode, Rob from WBBM NEWSRADIO delves into 'Sephora Kids,' an intriguing phenomenon involving tweens gravitating towards skincare, driven by social media platforms like TikTok. Speaking to us is Bob Phibbs, CEO of the Retail Doctor, based in New York. Bob explains how these young girls from 10 to 12-year-olds are watching skincare videos online, visiting stores like Sephora and Ulta, and selecting high-end products designed for mature skin. The result? There is an unfortunate increase in skincare issues among the young demographic, including acne and rashes.

As parents struggle to cope with the unexpected blow to household budgets from expensive skincare products, the conversation also touches upon body image, how young teens strive to be popular and imitate adults. Bob discusses the pivotal role played by retail associates

Join Bob Phibbs, a.k.a. the Retail Doc, as he shares his valuable insights on how to boost retail sales by effectively utilizing add-on strategies. Having helped retailers amass millions in sales worldwide, Bob discusses the importance and practicality of add-ons - items suggested for purchase in addition to an initial acquisition.

In this instructive episode, Bob demonstrates how a simple item like a hair massager can be the perfect add-on. Priced at just $5, it's an easy and affordable option for customers, particularly those in a salon setting. Bob emphasizes the value of starting with small, easily comprehensible add-ons before gradually introducing more complex options such as service contracts.

Framing add-ons as an opportunity rather than an imposition is key, suggests Bob. Drawing from his experience in the shoe care industry, he offers anecdotes of how small incentive schemes motivated employees to promote add-ons. Training your staff to see the value in add-ons, understand their benefits, and communicate these effectively to the customers, could enhance the shopping experience and improve sales performance.

This episode is a must-hear for anyone looking to up their retail game in 2024, providing valuable strategies and tips on how to increase sales, boost profit margins, and enhance customer experience through add-on strategies. Leave your thoughts in the comments below and stay tuned for more retail insights.