Keep listening to hear why Millie thinks a brand voice is critical for any new brand and how to begin defining yours.

Millie’s advice:

• When branding your product, it is not just a question of logo
• Vitally important is that the branding should show the ethics of the company
• The brand identity will always represent the values of the founder (if a product is taken over, the brand identity is precious)
• When establishing a brand identity, try putting in a box the ten things in your home you value most - and then identifying what they have in common. Your brand should reflect who you are, your DNA
• Imagine your customer is yourself
• Do your research, and be sure you know your audience (as well as your competitors)
• Then the tone of voice will come naturally, followed by the name, the packaging, the style
• These things will generate trust and loyalty in your customers
• Your brand voice will evolve over time, and rebranding can occur spontaneously
• It is important to be clear and authoritative
• If you believe in the efficacy of your product your brand voice will be strong

FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

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We often hear that print newspaper and magazine sales are declining as people switch to digital versions of their favourite titles. However, print still plays an important role in the publishing world and as ‘brand’ is such an important part of this I wanted to speak to someone who had started their own.

In this episode, I hear from Lucy Cleland, co-founder and editorial director of the renowned B Corp Certified lifestyle magazine Country & Town House. Lucy co-founded the magazine in 2007, just before the financial crash of 2008, and has since continually advocated for living a ‘life in balance’ through its very popular print and digital editions.

Keep listening to learn why Lucy thinks brand is important for any business but also why timing on developing it is key.

Lucy's advice:

• Be aware of your market, and your position within it
• Concentrate on your unique selling point
• When you’re starting out, brand is not necessarily the most urgent or important thing, as there’ll be so much else to get on top of
• Take advice from your shareholders or board if possible
• Invest in design and good writers
• Consider the ethos of B Corp and promote its message where appropriate
• Your branding may grow organically with your business
• Use LinkedIn for help and advice
• Remember you are your own best resource

FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.

FF&M recommends:

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

Support the Show.

As defining your mission, vision and purpose statements is an important step when building a comprehensive brand for your business I was keen to speak to someone who has not only done this successfully but also recently.

In this episode, I hear from Julian Parmiter, co-founder and CEO of Create Academy. Founded in 2019, Create Academy offers beautifully curated video courses providing unprecedented access to the expertise of today’s best designers, makers, gardeners and chefs - with a mission to help people build their creative confidence.

Having recently evolved Create Academy’s original proposition by launching an annual membership offering, Julian shares his advice on how to define your brand’s mission, vision and purpose and how to remain true to them as you scale.

Julian’s advice:

• The mission is what you want to do/produce/create
• The vision is where you want to go with it/how you want to see the world changed by what you do/where you want to be in the future/ what will your impact be
• The purpose is your motivation/why you want to do it
• The “what” and the “how” will probably change. The “why” should stay with you. It’s the “why” - the purpose - which will bring investors and others with you, will lift you when you’re down. So take time to articulate this one (even if privately, just to yourself) early on. It will represent your personality, your ethos, your creed
• You are the best person to articulate it
• Keep these three things distinguished one from the other
• Understanding your customers will inevitably lead to changing or adapting your vision in time but you need to stay relevant and be flexible
• You have to be able to answer the question: “who cares?”
• Don’t spend too much time and effort at the start on branding
• Find inspiration in other people and other places

You can contact Julian via email on julian@createacademy.com

FF&M enables you to own your own PR.
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Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.

FF&M recommends:

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

Support the Show.