In this episode of the Full of Words podcast, join Sue and CJ together with Rachel Reiter, a brand stylist and mentor, to delve into the world of branding and effective communication for business success. Rachel elucidates the vital disparities between branding and advertising, stressing the significance of cultivating a distinct brand personality in any entrepreneurial venture.

Gain insights into defining and refining brand identities, with a focus on resonating deeply with target audiences. Dive into practical strategies for creating memorable branding experiences, including crafting vision and mission statements, leveraging color psychology, and avoiding common pitfalls like generic logos

Discover actionable tips for elevating your brand presence and fostering enduring connections with customers. Tune in now!

Highlights:

• (02:42) What branding is and its relationship with marketing.
• (04:36) The process of defining a brand and target audience.
• (06:57) How to attract the right clients by aligning the brand with values.
• (09:58) Rachel's method of simplifying branding for small businesses.
• (11:04) The importance of crafting brand vision and mission statements to capture the brand's personality in words before visual elements like color and illustration.
• (14:21) Examples of graphic designers stealing logos and the repercussions for businesses.
• (15:27) The impact of proper branding and the consequences of not investing in it.
• (20:13) The need for different communication methods in marketing and the importance of profitability in business.
• (25:06) The importance of clarity in branding and the need for varied communication strategies to cut through the noise in modern marketing.
• (27:39) Free Branding Success Blueprint Offering

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:http://facebook.com/TheNo1AuthorAcademy

Twitter:thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Healing with Art 2024 - Creativity for Self-Care Course

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:Catherine James Creative

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://catherinejames.au/contact

Rachel Reiter Links:

Website: https://www.rachelreiter.com/
Facebook: https://www.facebook.com/rachelreiterbrandmentor/

Instagram: https://www.instagram.com/rachelreiter_brandmentor/

Youtube: https://www.youtube.com/@brandloverwithrachelreiter

In this episode of the Full of Words Podcast, Sue and CJ are joined by Anthony Hartcher, a renowned holistic healthcare practitioner. Together, they delve into the fascinating world of holistic health and addiction management, exploring how mindset techniques can empower individuals to break free from destructive habits and find true fulfillment.

Anthony's unique approach involves breaking down the filters that shape our perceptions, allowing us to uncover the unconscious motives behind our actions. Don't miss out on Anthony's valuable 'Breaking Bad Habits' guide, offering practical tips for habit-breaking, and take advantage of his free consulting sessions for personalized support.

Tune in now!

Link to download the Breaking Bad Habits Guide: https://memy.meandmywellness.com.au/breaking-bad-habits-guide

Link to book a FREE 15min Consultation with me: Discovery Session

Link to my podcast: https://meandmyhealthup.buzzsprout.com

Highlights:

• (01:45) Anthony's work as a clinical nutritionist and lifestyle medicine specialist, focusing on addictions.
• (03:20) How words and language are crucial in Anthony's practice, especially for rewiring the brain and addressing addictions.
• (05:14) How meaning and purpose prevent addiction and the importance of engaging in fulfilling activities.
• (07:48) Anthony's method of delegating tasks that don't inspire him and how doing fulfilling work can reduce cravings for things like chocolate.
• (12:56) The importance of recognizing and respecting individual values, particularly in children, to prevent them from feeling empty and turning to addictions.
• (14:56) The outdated school curriculum and the need for education to respect children's unique interests and potential.
• (19:12) Tips for parents to support their children's unique interests and help them link school subjects to their passions to avoid rebellion and resentment.
• (26:00) The term "institution" and the ineffectiveness of traditional methods in healthcare.
• (27:21) The idea of going to schools to talk to students about their importance and value early on.
• (29:51) How our perception of the world is filtered by various influences and how the speaker helps clients break down these filters.
• 32:29) Balancing perspectives on experiences to reduce emotional reactions, making clients more rational and in control.
• (34:39) Seeing both sides of an event can dissolve trauma, reducing emotional triggers and enabling rational responses.
• (35:10) Using words and language to control emotions and maintain productive conversations, avoiding conflicts.
• (41:26) Offering a downloadable "Breaking Bad Habits" guide and a free 15-minute consulting session to help listeners apply what they've learned.

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:http://facebook.com/TheNo1AuthorAcademy

Twitter:thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

In this episode of the Full of Words Podcast, Sue and CJ dive deep into their recent client success stories. From crafting compelling copy to guiding aspiring authors through the book-writing journey, they share their insights and strategies for helping clients achieve their goals.

CJ reveals her evolution from a copywriter to a message alignment specialist, emphasizing the importance of targeted communication and marketing strategies. She walks us through a case study of how she helped a client launch an innovative movement restoration program, showcasing the power of effective messaging and client collaboration.

Meanwhile, Sue unveils her role as a "bucket list coach" for aspiring authors, recounting how she helped a client overcome hurdles and transform her story into a published book. From refining the book's opening punch to navigating sensitive topics, Sue shares the journey of turning dreams into reality.

Ready to turn your business dreams or personal stories into reality? Tune in now!

Highlights:

• (01:44) CJ's evolution from copywriter to message alignment specialist, emphasizing the importance of targeted marketing.
• (03:48) Case study of working with Debbie from Sundalistico, focusing on Debbie's program "Empower Motion" for women over 50.
• (09:22) The effectiveness of Debbies's program and the importance of targeting specific demographics in marketing.
• (12:11) Sue's role as an art course creator and a book coach, emphasizing her focus on helping female entrepreneurs and coaches write their own books.
• (14:42) Sue's coaching process, which involves guiding clients through writing their books and providing feedback to help them overcome challenges.
• (16:40) The significance of helping clients understand the opportunities available to them through publishing a book.
• (18:55) Setting aside dedicated time for writing and the importance of making progress consistently.
• (20:35) The story about guiding a client through the emotional process of including sensitive topics in her book.
• (23:17) The ongoing support Sue provides to her clients and the satisfaction of seeing them progress to writing additional books.
• (24:22) The rewarding aspect of helping clients make an impact through their writing and creative endeavors.

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:http://facebook.com/TheNo1AuthorAcademy

Twitter:thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Healing with Art 2024 - Creativity for Self-Care Course

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:Catherine James Creative

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://cal

In this episode of the Full of Words Podcast, Sue and CJ dive deep into the world of celiac disease with Belinda Whelan, the founder of Ultimate Celiac System. Belinda shares her personal journey of living with celiac disease and how she turned her struggles into a mission to educate and support others facing similar challenges.

From debunking misconceptions to navigating diagnosis hurdles, Belinda stresses the significance of early screening and self-advocacy in healthcare, all while highlighting the crucial role of language in gluten-related communication.

Discover Belinda's initiatives, including her insightful podcast dedicated to celiac disease and valuable resources like a free guide for transitioning to a gluten-free lifestyle.

Whether you're personally affected by celiac disease or simply interested in learning more, this episode offers valuable knowledge and inspiration for all. Tune in now!

Highlights:

• (02:33) Belinda shares her journey with celiac disease and her struggles with diagnosis and treatment.
• (03:25) The triggers and symptoms of celiac disease.
• (05:07) Belinda's experience with misdiagnosis and the importance of proper diagnosis and education.
• (07:45) Challenges faced by celiacs in getting a correct diagnosis and understanding the disease.
• (09:30) Belinda's approach to language and communication in her business focuses on a specific audience.
• (11:20 ) The importance of eating whole foods and avoiding packaged foods for celiacs and challenges in dining out.
• (16:01) The severity of celiac disease and the need for dedicated gluten-free facilities.
• (19:02) Belinda's role in educating and supporting women with celiac disease and the impact of her podcast.
• (22:02 ) Advocacy for widespread celiac disease screening and the surprising availability of gluten-free options in Italy.

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:http://facebook.com/TheNo1AuthorAcademy

Twitter:thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Healing with Art 2024 - Creativity for Self-Care Course

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:Catherine James Creative

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://calendly.com/cjcreative/45-minute-consultation

Belinda Whelan Links:

Website: Belinda Whelan

Instagram: thehealthyceliac

Podcast: The Healthy Celiac Podcast

In this heartwarming episode of the Full of Words Podcast, Sue and CJ delve into the fascinating world of pet communication. Join them as they share personal anecdotes about their beloved pets, from the mischievous adventures of CJ's cat, Molly, to the playful antics of Sue's puppy, Oscar.

Through their stories, they explore the nuances of nonverbal communication and the deep bond that forms between humans and their furry companions. From deciphering tail wags to understanding subtle cues, CJ and Sue offer insights into the rich language of pets.

Don’t miss this uplifting conversation about the joy, companionship, and mutual understanding that pets bring into our lives. Tune in now!

Highlights:

• (01:53) The pets and their communication
• (03:38) Sue's story about getting her new puppy, Oscar
• (07:03) Observations about pet communication and behavior
• (08:56) Importance of tone and body language in communication
• (13:49) Pets' instinctual behaviors and responses
• (16:34) Training and establishing boundaries with pets
• (18:59) Comparing human and pet communication
• (22:10) Lessons humans can learn from observing pets
• (24:52) Recommendation for a book, “Letting Go” by David R. Hawkins

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:http://facebook.com/TheNo1AuthorAcademy

Twitter:thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Healing with Art 2024 - Creativity for Self-Care Course

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:Catherine James Creative

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://calendly.com/cjcreative/45-minute-consultation

In this episode of the Full of Words Podcast, Sue and CJ engage in a captivating conversation with Nita Goodwin, an author, and coach for women and online model from Colorado. Nita shares her inspiring journey of self-discovery and empowerment through boudoir modeling after her divorce.

Nita stressed the importance of self-talk and reframing negative perceptions with empowering language to help individuals value their unique traits for personal growth. She also shares insights into her coaching approach, which focuses on valuing and accepting oneself. Plus, she discusses her book, "The Sacred Butterfly," which chronicles her journey and aims to help women embrace their bodies and sexuality.

Don't miss out—tune in now!

Highlights:

• (02:48)Nita's journey of rediscovering her sexuality through modeling after her divorce, leads to financial success and coaching other women.
• (04:21) Insights on reframing self-talk and body positivity for women.
• (07:04) The societal standards of beauty and acceptance of diverse body types.
• (16:18) Nita's experience in building her fan base and career as an online model.
• (18:22) Overview of Nita's book "The Sacred Butterfly" and her next book project focusing on exercises to enhance sensuality and creativity.

Sue Kennedy Links:
Website:authoracademy.com.au
LinkedIn:Sue Kennedy Book Coaching Expert
Facebook:http://facebook.com/TheNo1AuthorAcademy
Twitter:thauthoracademy
Email:sue@authoracademy.com.au
Booking Link: https://suekennedy.as.me/complimentarysession

Healing with Art 2024 - Creativity for Self-Care Course

Catherine James Links:
Website:catherinejames.au
LinkedIn:Catherine (CJ) James
Facebook:Catherine James Creative
Instagram:@catherinejamescreative
Email: cj@catherinejamescreative.com.au
Booking Link: https://calendly.com/cjcreative/45-minute-consultation

Nita Goodwin Links:
Instagram:love_nitamarie
Facebook: The Sacred Butterfly
Youtube: Nita Marie
TikTok: @love_nitamarie2

In this episode of the Full of Words Podcast, Sue and CJ delve into the transformative power of words and energy with special guest Gabrielle Pimstone, founder of Generative Growth. Gabrielle shares her remarkable journey from corporate psychology to becoming an energy coach, driven by a pivotal moment that shifted her entire career trajectory.

Gabrielle illuminates the intricacies of energy work, emphasizing the profound impact of language on our energetic state. From identifying and releasing energetic blocks to mastering self-talk, Gabrielle provides invaluable insights into harnessing the power of words for personal growth and healing.

Discover how words can serve as a gateway to understanding our energetic selves and learn practical techniques to navigate through life's challenges with grace and resilience. Plus, don't miss out on Gabrielle's exclusive offer—a 20-minute masterclass on accessing your future self to overcome present obstacles.

Tune in now!

Highlights:

• (02:24) Gabrielle's transition from corporate to energy coaching.
• (04:17) The power of storytelling and personal experiences in driving change.
• (08:08) Gabrielle's approach to energy coaching, including clearing energetic blocks.
• (10:11) Identifying and releasing energetic blocks and the importance of self-awareness in the process.
• (13:29) The significance of language in shaping one's energetic state.
• (20:09) Importance of self-talk and using language with kindness.
• (22:01) Impact of specific words and language patterns on behavior.
• (23:10) Offer of a 20-minute masterclass on accessing one's future self to solve present problems.
• (24:19) The impact of storytelling.

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:http://facebook.com/TheNo1AuthorAcademy

Twitter:thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Healing with Art 2024 - Creativity for Self-Care Course

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:Catherine James Creative

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://calendly.com/cjcreative/45-minute-consultation

Gabrielle Pimstone Links:

Website: Generative Growth

Instagram: gabrielle.pimstone

Facebook: Gabrielle at Generative Growth

In this episode of the Full of Words Podcast, Sue and CJ explore the dynamic landscape of modern language, dissecting slang terms such as "lit," "flexing," and "cringe." They highlight the challenges of bridging generational gaps in understanding evolving language trends.

Transitioning seamlessly, they delve into the realm of business communication, emphasizing the importance of content audits for maintaining messaging alignment over time. They underscore the value of authentic storytelling in reflecting core values and fostering connection within business narratives.

Tune in for a blend of linguistic exploration and practical business advice, and join them on their journey of diverse topics in future episodes. Don't miss out—hit play now!

Highlights:

• (02:11 - 04:52) Exploring the slang term "drip" and its evolving meanings from "loser" to "stylish."
• (04:53 - 07:20) Discussing "glow up" as a transformation process, and the origins and meanings of "bougie."
• (07:21 - 11:10) Deciphering the acronym "iykyk" and its usage in conveying unspoken knowledge or understanding.
• (11:11 - 14:05) Reflecting on generational differences in language and the challenges of understanding younger generations' slang.
• (14:06 - 17:20) Zoo shares updates on her new online course, "Healing with Arts 2024: Creativity for Self-Care," aimed at helping busy entrepreneurs and stressed individuals prioritize self-care.
• (17:21 - 21:30) Sue discusses her content audit services, emphasizing the importance of reassessing messaging alignment and updating about pages for businesses.
• (21:31 - 25:14) Further discussion on the significance of connecting with customers through shared values and storytelling in business.
• (25:15 - 27:30) Closing remarks and encouragement for listeners to provide feedback on the episode and stay tuned for future discussions.

Sue Kennedy Links:
Website:authoracademy.com.au
LinkedIn:Sue Kennedy Book Coaching Expert
Facebook:http://facebook.com/TheNo1AuthorAcademy
Twitter:thauthoracademy
Email:sue@authoracademy.com.au
Booking Link: https://suekennedy.as.me/complimentarysession

Healing with Art 2024 - Creativity for Self-Care Course

Catherine James Links:
Website:catherinejames.au
LinkedIn:Catherine (CJ) James
Facebook:Catherine James Creative
Instagram:@catherinejamescreative
Email: cj@catherinejamescreative.com.au
Booking Link: https://calendly.com/cjcreative/45-minute-consultation