EdUp MarComm By cover art

EdUp MarComm

By: Philip Smith
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  • Summary

  • Philip Smith hosts this weekly podcast on everything education marketing and student recruitment. A spin off of The EdUp Experience America's leading higher ed podcast. Philip is the CEO of Education Marketing Agency, a student growth consultant and fractional CMO, lecturer in marketing and sales and has been a consultant and advisor to countless education providers. In this podcast he meets with leaders in education marketing either working at or supporting leading education institutions to understand their strategies for success when it comes to their marketing, communications and sales.
    Philip Smith
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Episodes
  • Episode 57 - Fiona Morrison - Head of Marketing & Brand Development at University of Aberdeen

    Episode 57 - Fiona Morrison - Head of Marketing & Brand Development at University of Aberdeen
    May 3 2024
    On this episode Philip has Fiona Morrison on, Head of Marketing & Brand Development at the University of Aberdeen. Philip and Fiona talked about Fiona's career, her current role, the University of Aberdeen, her thoughts on the higher education sector, the importance of data, macro factors impacting highered and much more!
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    26 mins
  • Episode 56 - Jennifer Horton - Director of Marketing at William Woods University

    Episode 56 - Jennifer Horton - Director of Marketing at William Woods University
    Apr 19 2024
    On this episode Philip is joined by Jennifer Horton, Marketing Director at William Woods University. Philip and Jennifer spoke about Jennifer's career, her experiences as marketing director, William Woods University, the importance of enrollment marketing, students needs from highered, scholarships, helping students get hands on experience and much more!
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    23 mins
  • Episode 55 - Adam Stoltz - Director of Enrollment Marketing at the University of Idaho

    Episode 55 - Adam Stoltz - Director of Enrollment Marketing at the University of Idaho
    Apr 12 2024

    On this episode Philip is joined by Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. They discussed Adam's career in highered, student's priorities and needs, his advice for enrollment growth, the University of Idaho, the future of higher education, the enrollment cliff and more!
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    9 mins
Marketing Economics
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