My guest today is Dena Prastos

A Waterfront architect, civil engineer, futurist, climate adaptation expert, and entrepreneur,

She is also the Founder and CEO of Indigo River a women-owned transdisciplinary architectural and design firm.

At Indigo River they are transforming the built world at the water's edge.

I learned a lot throughout our talk about the interconnectedness of design, technology, community, and nature.

I hope you enjoy my conversation with
Dena Prastos

Reference Links:
Indigo River
https://www.indigoriver.com/

Darts in the Dark is produced by Serotonin Creative Consultancy
2023 all rights reserved

Inspired by the increasing ‘Paradox of Choice’ burden on consumers, and the ever-increasing dispersion of goods and services, my guest on this episode founded a company to satisfy the basic needs of our daily lives.

She believes there needs to be a clear choice for consumers, who are tired of marketing gimmicks, intrusive promotions, and endless variants when selecting and buying basic, everyday products.

The personal care industry is primed for disruption. For too long, the major players have stifled competition by acquiring new brands to control or eliminate them.

However, people are waking up to the unsustainable nature of this sector and the ever-increasing number of products driving up unnecessary, meaningless consumption.

That's where TAKK comes in, offering an 'Essential Only' philosophy to disrupt the industry to build a purposeful one instead.

My guest today is Pinar Akiskalioglu.

Pinar is the founder of TAKK, an anti-brand personal care company that promises to sell people only what they need, only when they need it.

Educated at the University of Oxford and Harvard Business School, Pınar has a clear understanding of the rules of the current economic structure, yet she is an optimist and believes humanity can build new systems that privilege wider society rather than the few.

Pınar is also the founder of Punk Business School, working hard to put humanity at the heart of business education.

We discussed the business philosophy, sustainability, circular economy, and the triple-bottom-line business model.

I hope you enjoy my conversation with Pinar Akiskalioglu.

Reference Links:
TAKK
https://takk.co.uk/

Punk Business School:
https://www.punkbusinessschool.com/

Reading List:
Marcus Aurelius: Meditations
Jonatha Livingston Seagull
Bertrand Russell: The Conquest of Happiness
School of Life
On the nature of things

Darts in the Dark is produced by Serotonin Creative Consultancy
2023 all rights reserved

Guest: Duncan Meisel
Executive Director, Clean Creatives.

A big part of running a branding and marketing firm focused on social & environmental impact is evaluating who we work with.

I get asked a lot about what types of clients and projects we will or will not take on. And, yeah Serotonin Creative Consultancy won’t just work on any job that doesn’t have some true impact component to it.

A few ways we stick to that is through organizations like1% for the planet, B-Corp (which we’re in the process of getting certified) and the Clean Creatives Pledge which we took a while ago because ultimately SUSTAINABILITY IS ABOUT YOUR CLIENTS and the people we do business with, NOT just what we do internally.

As creatives and leaders of agencies, the Clean Creatives pledge says that you will decline contracts specifically with the fossil fuel industry.

Today on the show is Duncan Meisel who is the Executive Director of Clean Creatives which is a campaign to end the advertising and PR industry's work with fossil fuels.

We’re at a watershed moment for climate activism in marketing & advertising.

As communicators continuing to work for fossil fuel companies pose risks to agencies’ reputation, recruitment, and retention.

Sustainable brands need clean agencies in order to grow.

Named as one of Adweek's Sustainability Leaders, and Campaign's Top 10 Trailblazers for 2022 Duncan is Bringing together leading agencies, creatives, and clients to end their support for the fossil fuel industry's misinformation campaigns.

I hope you enjoy my conversation with Duncan Meisel.

~Casey Hogue


Resources:

Duncan Meisel:
https://www.linkedin.com/in/duncan-meisel-8aa904158/

Clean Creatives:
https://cleancreatives.org/

Fossil Free Media:
https://fossilfree.media/

Darts in the Dark is produced by Serotonin Creative Consultancy
2023 all rights reserved