Content Inc with Joe Pulizzi By cover art

Content Inc with Joe Pulizzi

By: Joe Pulizzi
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  • Summary

  • Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
    Z Squared Media, LLC
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Episodes
  • 6 Things I'd Do If I Were You (446)

    6 Things I'd Do If I Were You (446)
    May 20 2024

    This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing.

    1. Hunting for Assets
    2. Grooming Employees as Creators
    3. Working on Pillar Content Projects
    4. Doubling Down on Print
    5. Diversifying Revenue Streams
    6. Launching Physical Events

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    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    Get captions by watching and subscribing to my YouTube Channel.

    See all Content Inc episodes at the Content Inc. podcast home.

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    8 mins
  • Your Content Is Making a Difference (445)

    Your Content Is Making a Difference (445)
    May 13 2024

    My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives.

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    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    Get captions by watching and subscribing to my YouTube Channel.

    See all Content Inc episodes at the Content Inc. podcast home.

    Get my personal newsletter today and receive my free goal-setting guide today.
    Show more Show less
    6 mins
  • The New (Old) Content Entrepreneur Business Model (444)

    The New (Old) Content Entrepreneur Business Model (444)
    May 6 2024

    The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to what you need to do next with your mini-media model.

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    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    Get captions by watching and subscribing to my YouTube Channel.

    See all Content Inc episodes at the Content Inc. podcast home.

    Get my personal newsletter today and receive my free goal-setting guide today.
    Show more Show less
    6 mins
Leadership Marketing Economics
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