Brandwidth On Demand  By  cover art

Brandwidth On Demand

By: David Martin & Kipper McGee
  • Summary

  • Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
    Copyright 2024 David Martin & Kipper McGee
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Episodes
  • Morning Show Hacks: 7 Insights from 2 Guys Named Chris
    May 20 2024

    This time we're joined by Chris Kelly and Chris Demm, the co-hosts of the popular morning radio show "2 Guys Named Chris". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show.

    The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coach helped them refine their craft. They highlight the benefits and challenges of co-hosting, adapting to the evolving media landscape, and the importance of personal anecdotes in connecting with their audience.

    Gain valuable insights into handling on-air disagreements, the importance of being genuine and accessible, and the significance of collaboration. This episode is a must-listen for anyone interested in mastering the dynamics of a successful multi-mic morning show.

    One-Minute Martinizing (tap here)

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    17 mins
  • Swipe Right for Radio: Eryn Coopers 5 Essential Tips for Media's Future
    May 4 2024

    This time, we feature Nashville’s Multimedia Queen.

    WSM-AM's Eryn Cooper, a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry, Circle Country TV, and the Coffee, Country, and Cody Morning Show. She’s the kind of person who can “do it all”, from production and hosting to normalizing the “fangirl to professional fan” pipeline

    Key Points You Won't Want to Miss:

    [03:00] Eryn balances a variety of roles, from Nashville's Multimedia Queen to running her production company and engaging with stars at the Grand Ole Opry and WSM-AM.

    [00:04:00] We learn how experiences in TV news, sports, CHR radio, and digital platforms storytelling have helped Eryn develop effective practices while learning to avoid common pitfalls.

    [06:00] Eryn has observed several emerging trends shaping the future of multimedia journalism and marketing and advises us on how to prepare for navigating these changes.

    [08:42] Eryn reveals how she enhances the Grand Ole Opry's outreach using digital strategies like social media to attract new audiences. Caution: this is NOT your parent's Social Media!

    [00:09:55] We hear a lot about WORK/LIFE balance and Eryn explores how she practices it through her varied interests, such as fashion, baking, and charity work, which she shares on her website and social channels.

    Check out One-Minute Martinizing -"Patience"

    Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!

    • Musicmaster
    • Radio Content Pro Radio's FIRST GPT prep tool.
    • Morning Show Boot Camp

    Return to Brandwidth on Demand episodes

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    17 mins
  • From Fear to Resilience: Steve Reynolds helps you navigate Radio's changes
    Feb 14 2024

    Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.

    With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL.

    In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country.

    In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience.

    Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community,

    Steve has also written for major media publications and regularly speaks at industry events.

    Time-Stamped Highlights:

    (01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.

    (05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them.

    (07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.

    (10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.

    One-Minute Martinizing (tap here)

    * * *

    Please help us thank these BRANDwidth on Demand supporters:

    • Musicmaster
    • Radio Swag Shop
    • Morning Show Boot Camp

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    25 mins

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