Welcome to the renewed, repurposed, revitalized,  BYOB podcast.

BYOB is just a handy metaphor for Be Your Own Brand

Here is a podcast all about marketing your most important asset, that asset being the brand called you. We are going to explore various mediums to accomplish this. However, the number one area of discussion is “video marketing”

So what is video marketing? How does video marketing make my life easier and how does my business profit from this? Well, this and a whole lot more await your discovery right here.

Hello, my name is Ken Miller and I am your host and content curator for this podcast adventure of, “Be Your Own Brand” or BYOB for that handy acronym.

Having spent my entire career in sales and marketing I can wholeheartedly attest to the content and valuable horizons being presented herein. Right here at BYOB we’re going to be exploring, not only what those horizons are but how to, put you in the forefront of reaping those rewards; professionally, financially, and in your personal life as well.

Hello and welcome into the world of growth and opportunity as has never been experienced in the business world before. Never, has the solo professional had a more amazing horizon than he/she does this very day.

Right here at BYOB, we’re going to be exploring, not only what those horizons are, but how to put you in the middle of reaping the rewards. professionally, financially, and personally.

My name is ken miller and I’m your host and curator for this podcast adventure I call Be Your own Brand or BYOB for a handy acronym. 

As explained last session I pointed the direction/focus of byob toward the musicians who would aspire to thrive and not merely survive. So if getting in tune with your future and connecting to the opportunities that await you, right here is where you need to be. And I’m glad you are!

Sales and marketing can seem overwhelming and today’s landscape even more so. However, I can assure you the heavy hitters in this industry are into S &M big time or they ain’t gonna be heavy hitters no more.

Your efforts in the S&M arena are not to just get the next gig. It is designed to get you the gigs you want and can excel at. Last podcast episode rolled out the terms “inbound and outbound” marketing. This episode we’ll take a look at what those terms mean and what to do about it. In nutshell inbound is getting business to come to you and outbound is winking in the dark, you know what you’re doing but no one else does. Or at least the people you want to know what you do.

Marketing is for a musician the only way to get attention to what you do. Just a few years ago, one YT video would do the trick, now there are thousands every day, so drowning in other musicians' project is what happens today, not only on YouTube, it is the same everywhere.

Check out the entire episode: https://kenmillerconsults.com/category/byob/

Within the arena of building a personal brand as an effective, in fact, it is the only effective, consideration of any solo-preneaur. One genre has stood out as a particularly challenging effort for accomplishing this goal of a meaningful personal brand.

Be your profession as a lawyer, accountant, etc., the musician seems to be in an arena all by themselves. Talk about the necessity of personal brand building, nothing in my mind compares, to the challenges of the entrepreneur musician.

The landscape for marketing a musician’s brand today is as topsy turvy as it gets. Perhaps the main income source for many musicians, for the past couple of generations, has been club dates and concerts. This venue provided the foundational bread and butter of nearly every professional musician. Covid has all but decimated the club scene and just like that gone!

Compounding this problem is the music industry has changed drastically with or without pandemic intervention. The technology that beckons the musician from the pandemic collapse is the same road that entices the future. It is this same shifting of market forces that were changing the industry prior actually to Covid meddling. 

Hear the entire show: https://kenmillerconsults.com/category/byob/