Are you doing something that is preventing you from achieving the thing you say you want? If so, you’re getting in your own way. In this episode, we explore the ways firm leaders can hinder progress toward goals, whether that’s simply not taking action or actively creating obstacles. We talk about the roles that cognitive rigidity and anxiety play in getting in the way, and how to overcome or at least manage those.

Highlight

• The telltale signs you’re getting in your own way
• How the desires for comfort, confidence, and certainty can lead to self-sabotage
• Understanding the fear of getting to the finish line
• Letting go of “goals” that no longer serve you or the firm

Episode Resources

• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/graphicmachine/
• https://www.linkedin.com/in/patiencejones/

No, not the fatigue that comes with working on a seemingly unending project. In this episode, we’re talking about the fatigue that your audiences feel when your firm talks about the same one or two projects to the exclusion of others. This can happen because a project has won awards, received press, or is a personal favorite. When a few projects consistently carry all of the marketing weight for the firm, people get tired of seeing them – no matter how great those projects are. Here’s how to keep people engaged without diminishing the firm’s accomplishments.

Highlights

• The importance of showcasing all aspects of your firm – not just the completed work
• Avoiding the “slideshow from my vacation” problem
• How singular project focus can create employee anxiety
• The value of thinking like an outsider
• Using the coffee shop approach

Episode Resources

• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/graphicmachine/
• https://www.linkedin.com/in/patiencejones/

The word "consistency” can bring to mind drudgery and the removal of any creativity. This thinking, however, will limit your business growth. In this episode we explore why consistency in external communications is so important and what to do when being consistent seems impossible. We also refute the idea that consistency has to mean doing the same exact thing all the time – or more often than you really should be.

Highlights:

• Being creatively consistent
• How to remain consistent when you don’t feel like it, are overworked, or dealing with personal issues
• The importance of having a generous mindset
• “More consistent” does not mean “more often”
• How being consistent is similar to routinely visiting your favorite coffee shop

Episode Resources

• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/graphicmachine/
• https://www.linkedin.com/in/patiencejones/